The project in five facts.
Challenge, approach and results.
The diploma thesis examines the precious metals market, particularly from the perspective of its relevance in modern times. Its purpose is to study the market behaviour of the most commonly used precious metals – gold, silver, platinum and palladium – in a historical context and, based on this, to summarise the economic specifics of the market for the metals in question. Using historical indicators of market behaviour of the most commonly used precious metals, four of the most obvious factors influencing economic specifics will be identified – supply, price, demand and the economy. An attempt will be made to determine the degree of correlation between the markets of the four precious metals, if such exists. Based on the consistent response of the precious metals market in the context of various similar historical circumstances, the effects of these will be linked into a set of trends that can, at least loosely, be causally applied to the precious metals market.
Problem
The diploma thesis examines the precious metals market, particularly from the perspective of its relevance in modern times. Its purpose is to study the market behaviour of the most commonly used precious metals – gold, silver, platinum and palladium – in a historical context and, based on this, to summarise the economic specifics of the market for the metals in question.
Solution and Method
Using historical indicators of market behaviour of the most commonly used precious metals, four of the most obvious factors influencing economic specifics will be identified – supply, price, demand and the economy. Conditions and events that have significantly marked the relevant precious metals market and influenced it in a way that disrupted its homogeneity and stability will be examined. For each of the mentioned precious metals, causes that have historically influenced the acceleration or deceleration of their market activity will be identified.
Results
An attempt will be made to determine the degree of correlation between the markets of the four precious metals, if such exists. Based on the consistent response of the precious metals market in the context of various similar historical circumstances, the effects of these will be linked into a set of trends that can, at least loosely, be causally applied to the precious metals market. The market's response to circumstances of economic crises will be described, specifically during the COVID-19 pandemic.
The topic of corporate social responsibility will be addressed, which will first be outlined in general terms with criteria from Slovenian and foreign (USA) interpretations of the subject, and later examined in its context through the globally successful company Heraeus, which is one of the leading players in the precious metals market. In conclusion, the findings will be linked to the initial question about the relevance of the precious metals market and the validity or invalidity of the assumed hypotheses will be defined, which among other things address the profitability of precious metals in relation to a more or less recent past time frame, price movements in relation to scarcity due to mining extraction, and the benefit of selling or purchasing precious metals at the time and under the conditions of writing the diploma thesis.
For the purpose of practical applicability of the diploma thesis, some simple guidelines and warnings will be summarised at the end, which would serve as guidance for a (potential) investor in precious metals.

Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Digitalni marketing in komerciala module or book a consultation.