What is the Digital Marketing and Sales module?
Digital Marketing and Sales is an elective module (specialisation) of the Business/Economics short-cycle programme at Academia, Slovenia: 2 years, 120 ECTS, 40 % practical training (800 hours) and the qualification Higher Economist (viš. ekon.); in parallel the British BTEC HND Business (Marketing), Level 5. Taught in Slovenian (B1 required); study alongside work in Maribor or Ljubljana or study from home.
Three routes into the Digital Marketing and Sales module. Which is yours?
Designed for study alongside work and for first-time students: lectures in the afternoon, all recorded, and 800 hours of practical training in a company – possibly at your current job. Instruction is in Slovenian.
First-time students interested in campaigns, content and the numbers behind them
Campaigns for real companies from the first semester; in the second year a placement in an agency or marketing department.
Enquire →28–38Employed in sales or marketing without a degree
Higher Economist, British HND and DMI certificate alongside work; placement at your current job.
Enquire →32–48Career change from administration or retail
Tools and a diploma to add to your customer experience; one subject at a time, in the afternoon, recorded.
Enquire →Students of the Digital Marketing and Sales module
Curriculum: 120 ECTS, your module Digital Marketing and Sales, British BTEC HND Business (Marketing) in parallel
Lectures run one subject at a time, twice a week between 16.30 and 20.30, and are all recorded on the Orbita platform. Every subject has at least three examination dates. Your module is highlighted; (OC) marks the open curriculum that Academia fills with industry content. All subjects are taught in Slovenian.
The first year is common to all modules of the Business/Economics programme. One subject at a time, with the examination straight after the lectures; the placement starts in the second semester.
| Subject | ECTS | Short description |
|---|---|---|
| Communication in a Foreign Language | 5 | Business English: meetings, e-mail, presentations, negotiations and calls with foreign partners. |
| Business Communication and Leadership | 5 | Written and spoken business communication, running meetings and teams, motivation, conflict resolution, business etiquette. |
| Business Informatics | 5 | Spreadsheets and data (Excel, pivot tables), collaboration tools, document systems, AI assistants and data security. |
| Work placement: Business Informatics and Communication | 4 | 130 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Business Mathematics and Statistics | 5 | Interest, depreciation, costing, indices, descriptive statistics and probability for business decisions – with tools, not by heart. |
| Accounting and Financial Operations | 6 | Financial statements, cash flow, costs, financing and liquidity, basics of bookkeeping. |
| Business Law | 5 | Contracts, companies and sole traders, employment law, consumer and data protection (GDPR), debt recovery. |
| Work placement: Business Management | 5 | 150 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Economics and Entrepreneurship | 5 | Markets, supply and demand, costs and prices, break-even, business models; project: a business plan for your own idea. |
| Marketing | 5 | Marketing mix, segmentation and positioning, branding, market research; project: a marketing plan for a real company. |
| Business Management | 6 | Organisation, business processes, planning, leadership and decision-making, KPIs, change management. |
| Work placement: Business Development and Marketing | 4 | 120 hours in a company |
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Second year: your module (highlighted), common programme subjects, the open curriculum and the diploma thesis.
| Subject | ECTS | Short description |
|---|---|---|
| Business Processes and Project Management | 5 | Process modelling and optimisation (BPMN), project management from requirements to hand-over, agile methods, digitalisation. |
| Macroeconomics | 5 | Business cycles, GDP, inflation, interest rates, labour market, public finance and EU economic policy – and what they mean for a company. |
| Work placement: Business Processes and Change Management | 4 | 130 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Purchasing | 5 | Purchasing process, supplier selection and evaluation, negotiation, contracts, inventory and cost management, e-procurement. |
| Sales | 6 | B2B and B2C sales process, sales conversations and negotiation, quotations, CRM, key accounts, sales funnel and measurement. |
| Transport and Inventory Optimisation | 5 | Logistics and supply chain, transport planning, inventory management (safety stock, ABC analysis), logistics costs and KPIs. |
| Digital Marketing | 6 | Digital channels, SEO/SEM, Meta and Google advertising, content and e-mail marketing, social media, AI tools, analytics; project: a campaign for a real company. |
| Work placement: Digital Marketing and Sales | 5 | 150 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Open curriculum – BTEC HND Business (Marketing): Marketing Insights and Analytics, Integrated Marketing Communications, Planning Social Media Campaigns, Consumer Behaviour | 10 | British BTEC HND Business (Marketing) units; assignments in English to the UK specification. |
| Work placement: Open Curriculum | 4 | 120 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Diploma Thesis | 5 | A real challenge from a company: analysis, solution and documentation; industry mentor, defence before a board; published on academia.si. |
40 % of the course takes place in a company. If you are employed, the placement is recognised at your current job when your tasks are in the field of the module; we arrange the mentor and the agreement.
| Placement by subject | ECTS | When |
|---|---|---|
| Work placement: Business Informatics and Communication | 4 | Year 1 · ~130 hours |
| Work placement: Business Management | 5 | Year 1 · ~150 hours |
| Work placement: Business Development and Marketing | 4 | Year 1 · ~120 hours |
| Work placement: Business Processes and Change Management | 4 | Year 2 · ~130 hours |
| Work placement: Digital Marketing and Sales | 5 | Year 2 · ~150 hours · at your job or with a partner company |
| Work placement: Open Curriculum | 4 | Year 2 · ~120 hours |
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Higher Economist + BTEC Higher National Diploma Business (Marketing)
A parallel programme to the British specification – no additional years of study; BTEC assignments are written in English. The HND opens entry to the 3rd year at partner universities abroad.
Short cycle degree, 120 ECTS, SQF 6
BTEC HND Business (Marketing), Level 5
Tools, equipment and certificates
Assessment is based on products, presentations and written and oral examinations, with written feedback after each assessment. The tools and equipment you work with:
Module subject · taught in Slovenian · Purchasing process, supplier selection and evaluation, negotiation, contracts, inventory and cost management, e-procurement.
Module subject · taught in Slovenian · B2B and B2C sales process, sales conversations and negotiation, quotations, CRM, key accounts, sales funnel and measurement.
Module subject · taught in Slovenian · Logistics and supply chain, transport planning, inventory management (safety stock, ABC analysis), logistics costs and KPIs.
Module subject · taught in Slovenian · Digital channels, SEO/SEM, Meta and Google advertising, content and e-mail marketing, social media, AI tools, analytics; project: a campaign for a real company.
Certificate: Certified Digital Marketing Associate (Digital Marketing Institute) (awarded alongside the BTEC HND) + 12/24-month DMI hub membership
24 lecturers, 7 instructors teach on this module – practitioners from companies, not full-time academics. Teaching is in Slovenian; the virtual laboratories in Orbita are available at any time, also from home.
Where it leads: roles, the job market, the next step
What it costs and how it is paid
QuestionDo I need a secondary school in economics?
No. The requirement is a general or vocational matura (or a master craftsman/foreman/managerial examination with 3 years of experience and an aptitude test). Economics, finance, law and marketing are taught from the beginning in the first year.
QuestionWhen do I choose the module?
The first year is common to all modules of the Business/Economics programme (60 ECTS); you make the final module choice before the second year.
QuestionIs the placement recognised at my current job?
Yes, if your tasks are in the field of the module; Academia arranges the mentor and the tripartite agreement. 800 hours in total over two years.
LanguageCan I study in English?
No. All programmes and modules are delivered in Slovenian. You need Slovenian at CEFR level B1; if you are below B1, you take the free Slovenian course for foreign students alongside your studies. Lecturers and the International Office communicate with you in English before and during enrolment.
More questions (1)Fewer questions
LanguageHow is my Slovenian checked?
During admission Academia checks your level of Slovenian. Students below B1 are placed on the compulsory free Slovenian language course.
Foreign secondary school, Slovenian B1, residence permit – we guide you through it
Electronic application, any time, free of charge
Academia decides whether your foreign secondary-school certificate meets the entry requirements – no ministry procedure. Submit the electronic application for recognition at any time; we tell you whether a translation is needed.
Slovenian at B1 + free course
Studies are in Slovenian. If your Slovenian is below B1, you join the compulsory free Slovenian course for foreign students alongside the first year.
eVŠ portal · residence permit
Apply through the national eVŠ portal within the deadlines announced with the call for enrolment 2027/28, with Academia as your first choice. Academia issues a certificate of enrolment for the temporary residence permit.
1 October 2027
Lectures start on 1 October 2027. If you are employed or registered with the Employment Service of Slovenia (ZRSZ), you can start immediately after enrolment. Price list 2026/27; enrolment fee €298 (€0 at enrolment).
Interested in the Digital Marketing and Sales module? What next?
Leave your e-mail. Within one working day the International Office replies in English: whether the module is right for you, how your foreign certificate is recognised, how the Slovenian language requirement works and what it costs – plus the curriculum and timetable.