First year in common, in the second year you choose your specialisation
Every module has its own page with the full curriculum, tools, employers and fees.
Digital Marketing and Sales
In two years you learn to sell and market in the digital world: Meta and Google campaigns, analytics, content, sales conversations and purchasing – alongside the basics of economics, finance and law.
Module page →Maribor · study from homeHuman Resource Management
In two years you learn to recruit, develop and retain people: HR processes, employment law, talent planning and employee relations – alongside the economics, finance and marketing every economist needs.
Module page →Maribor · study from homeAccounting
In two years you learn to keep the books, calculate taxes and read financial statements: financial accounting and bookkeeping, taxes and tax strategies, financial statement analysis and management accounting – alongside the economics, law and business informatics every economist needs.
Module page →Maribor · study from homeInnovative Business Models
In two years you learn to design and launch a business built on data: data visualisation, start-up entrepreneurship, advanced digital tools and socially responsible business – alongside the economics, finance, law and marketing every economist needs.
Module page →What you study in the first year – 60 ECTS
The first year is common to all modules; the table shows the first-year subjects as published for the Digital Marketing and Sales module. One subject at a time, lectures twice a week from 16.30 to 20.30, all recorded in Orbita. All subjects are taught in Slovenian.
| Subject | ECTS | Short description |
|---|---|---|
| Communication in a Foreign Language | 5 | Business English: meetings, e-mail, presentations, negotiations and calls with foreign partners. |
| Business Communication and Leadership | 5 | Written and spoken business communication, running meetings and teams, motivation, conflict resolution, business etiquette. |
| Business Informatics | 5 | Spreadsheets and data (Excel, pivot tables), collaboration tools, document systems, AI assistants and data security. |
| Work placement: Business Informatics and Communication | 4 | 130 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Business Mathematics and Statistics | 5 | Interest, depreciation, costing, indices, descriptive statistics and probability for business decisions – with tools, not by heart. |
| Accounting and Financial Operations | 6 | Financial statements, cash flow, costs, financing and liquidity, basics of bookkeeping. |
| Business Law | 5 | Contracts, companies and sole traders, employment law, consumer and data protection (GDPR), debt recovery. |
| Work placement: Business Management | 5 | 150 hours in a company |
| Subject | ECTS | Short description |
|---|---|---|
| Economics and Entrepreneurship | 5 | Markets, supply and demand, costs and prices, break-even, business models; project: a business plan for your own idea. |
| Marketing | 5 | Marketing mix, segmentation and positioning, branding, market research; project: a marketing plan for a real company. |
| Business Management | 6 | Organisation, business processes, planning, leadership and decision-making, KPIs, change management. |
| Work placement: Business Development and Marketing | 4 | 120 hours in a company |
Roles the programme prepares you for
€198–215 per month – price list 2026/27
ModuleWhen do I choose the module?
The first year is common to all modules of the Business/Economics programme; you choose your module for the second year. Each module has its own page with the full curriculum.
AdmissionWhat are the entry requirements?
A completed four-year secondary school (matura or equivalent) or a master craftsman/foreman/managerial examination with three years of work experience and an aptitude test; foreign certificates are recognised by Academia free of charge.
PlacementWhere do I do the 800 hours of practical training?
In a company in Slovenia – at your current job if your tasks are in the field of the module, with a partner company, or abroad with an Erasmus+ grant. Academia arranges the mentor and the tripartite agreement.
LanguageCan I study in English?
No. All programmes and modules are delivered in Slovenian. You need Slovenian at CEFR level B1; if you are below B1, you take the free Slovenian course for foreign students alongside your studies. Lecturers and the International Office communicate with you in English before and during enrolment.
LanguageHow is my Slovenian checked?
During admission Academia checks your level of Slovenian. Students below B1 are placed on the compulsory free Slovenian language course.
Foreign secondary school, Slovenian B1, residence permit – we guide you through it
Electronic application, any time, free of charge
Academia decides whether your foreign secondary-school certificate meets the entry requirements – no ministry procedure. Submit the electronic application for recognition at any time; we tell you whether a translation is needed.
Slovenian at B1 + free course
Studies are in Slovenian. If your Slovenian is below B1, you join the compulsory free Slovenian course for foreign students alongside the first year.
eVŠ portal · residence permit
Apply through the national eVŠ portal within the deadlines announced with the call for enrolment 2027/28, with Academia as your first choice. Academia issues a certificate of enrolment for the temporary residence permit.
1 October 2027
Lectures start on 1 October 2027. If you are employed or registered with the Employment Service of Slovenia (ZRSZ), you can start immediately after enrolment. Price list 2026/27; enrolment fee €298 (€0 at enrolment).
Interested in Business/Economics? What next?
Leave your e-mail. Within one working day the International Office replies in English: which module suits you, how your foreign certificate is recognised, how the Slovenian language requirement works and what it costs – plus the curriculum and timetable.