The project in five facts.
Challenge, approach and results.
A company that sells medical-technical devices must constantly prove itself due to increasing market competition. This can only be achieved through a quality offer, professional advice and a friendly approach by employees towards customers who need medical-technical devices. The author of the diploma thesis analysed the sale of medical-technical devices in company x in the period from October 2008 to September 2009. The main objective of the diploma thesis was to determine how sales were moving in the mentioned period, and what measures management should introduce to increase them. Through a survey, the author attempted to determine the opinion of users of medical-technical devices about the products of a new manufacturer that the company intends to introduce into its sales offer.
Problem
A company that sells medical-technical devices must constantly prove itself due to increasing market competition. This can only be achieved through a quality offer, professional advice and a friendly approach by employees towards customers who need medical-technical devices.
Solution and Method
The author of the diploma thesis analysed the sale of medical-technical devices in company x in the period from October 2008 to September 2009.
Results
The main objective of the diploma thesis was to determine how sales were moving in the mentioned period, and what measures management should introduce to increase them. Through a survey, the author attempted to determine the opinion of users of medical-technical devices about the products of a new manufacturer that the company intends to introduce into its sales offer. For any company engaged in sales, customer satisfaction is of great importance.
This is especially true for medical-technical devices, which are a very specific type of sales article. Therefore, deciding on the quality of products sold is a responsible and demanding task that must be based on research and business analyses.
Module, programme and stories.
Your diploma project for a real company.
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