The project in five facts.
Challenge, approach and results.
The diploma thesis examined trade fairs as a tool for sales promotion. It outlined the necessary steps a company must take before participation, during the event and after the conclusion of the trade fair. The thesis analysed the sales of specific types of switchgear cabinets over a 5-year period, determined which types sell best, what the ratio is in total sales by sales regions and compared sales data with the timing of the trade fair.
Solution and Method
The diploma thesis examined trade fairs as a tool for sales promotion. In today's world, market changes are occurring ever more rapidly, which companies experience at different levels. Changes occur both with suppliers and with customers.
Customers are becoming increasingly demanding, expecting appropriate communication from their suppliers, rapid response time to their needs, reliability of delivery and competitive prices. The diploma thesis was divided into several content sections. The company was briefly presented to better approach the topic to be addressed.
The trade fair was presented as a tool for sales promotion, which as a communication tool enables us, through personal collaboration of participants in the marketing process and the establishment of mutual business relationships, to form partnership and alliance relationships as a condition for successful long-term business operations in the market.
Results
The necessary steps a company must take before participation, during the event and after the conclusion of the trade fair were outlined. The sales of specific types of switchgear cabinets over a 5-year period were analysed, determining which types sell best, what the ratio is in total sales by sales regions, and sales data were compared with the timing of the trade fair. A survey was also conducted amongst the 20 most important customers from the Maribor sales region, data from the survey questionnaire were analysed, conclusions were recorded and proposals for the future were made.
In preparing the diploma thesis, the student relied on experience gained from previous business operations, whilst also drawing on professional literature, foreign and domestic sources.
Module, programme and stories.
Your diploma project for a real company.
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