The project in five facts.
Challenge, approach and results.
The diploma thesis produced market research and a business plan for a new programme marketing area for a printing house. All other costs that would arise from the introduction of the sales and marketing area (SMA) for printing and design were taken into account, and it was concluded that the company would achieve a better business result with the introduction of the SMA for printing and design. The introduction of the SMA for printing and design is sensible and will contribute to the company's growth and co-create conditions for further development of the company and business success.
Solution and Method
The diploma thesis produced market research and a business plan for a new programme marketing area for a printing house. Together with the company management, the market research confirmed the feasibility of introducing a new sales and marketing area for a printing house in the company. The market was researched and a business plan for printing activities was produced for the next four-year period, including a financial plan.
The research work identified the need for utilising printing activities amongst the company's existing customers and established that the companies examined spend an average of €1,442.50 per year on printed materials, which is the starting point for the company's sales planning. In the analysis of the competition, it was established that in printing activities, material costs represent 35% of the value of revenue generated, which is the starting point for procurement planning.
Results
All other costs that would arise from the introduction of the sales and marketing area (SMA) for printing and design were taken into account, and it was concluded that the company would achieve a better business result with the introduction of the SMA for printing and design. The introduction of the SMA for printing and design is sensible and will contribute to the company's growth and co-create conditions for further development of the company and business success. In the research work, it was established that customers have an interest in printing services and what the purchasing characteristics are amongst the companies examined, the frequency of purchase, the amount they spend on printed materials, and the willingness to change their existing printer.
In the business plan, it was not possible to predict more precisely what quantity could be printed, as different media are printed. The business plan shows a positive impact of introducing the SMA for printing in the company. This will increase the company's revenue, the company's profit, and improve the company's cash flow.
The introduction is sensible.
Module, programme and stories.
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