The project in five facts.
Challenge, approach and results.
The Thermana Laško website is a key element through which users access information about the services the company offers. These services include various wellness programmes, pools, saunas and other amenities designed for relaxation and well-being. Such tools enable tailored responses, quick assistance in finding information and improved interactivity. They will present the company Thermana Laško, its beginnings, services and awards received for its contribution to the wellness industry. The theoretical part will be dedicated to laying the foundations for a better understanding of user experience and contemporary approaches.
Problem
The Thermana Laško website is a key element through which users access information about the services the company offers. These services include various wellness programmes, pools, saunas and other amenities designed for relaxation and well-being. User experience (UX) is a fundamental factor in the success of a website, as it determines how simple and pleasant it is for users to use their website.
The purpose of this diploma thesis is to research and analyse the user experience of the Thermana Laško website, identify its strengths and weaknesses, and propose improvements that could contribute to greater user satisfaction and website optimisation. In the theoretical part, they will explore key concepts related to website user experience. They will address definitions of websites and user experience, as well as the importance of cohesion – the coordination and connection of individual elements on a website that ensures a smooth and logical user journey.
Cohesion directly affects ease of navigation, content comprehensibility and overall user satisfaction. They will examine the role of artificial intelligence and AI chatbots, which are expected to play a significant role in personalisation and interactive communication with people.
Solution and Method
Such tools enable tailored responses, quick assistance in finding information and improved interactivity.
Results
They will present the company Thermana Laško, its beginnings, services and awards received for its contribution to the wellness industry. The theoretical part will be dedicated to laying the foundations for a better understanding of user experience and contemporary approaches. In the practical part, they will conduct research that will include a user test using the Thermana Laško website.
Participants will complete various tasks based on real examples. By observing their behaviour, they will analyse how intuitive the website is, which functionalities users value and where they encounter difficulties. The collected results will provide insight into whether the website meets user expectations and whether there are areas requiring optimisation.
Based on the research results, they will prepare proposals for improvements aimed at increasing the functionality and user-friendliness of the website. The goal is to create a website that will encourage users to return and consequently use Thermana Laško's services.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Digitalni marketing in komerciala module or book a consultation.