Audio Elementary Image of a Radio Station

Most people encounter radio stations every day. We listen to them at home, whilst driving or at work. Most of the elements had already been produced, so the majority of the work involved updating previous versions.

Problem

Most people encounter radio stations every day. We listen to them at home, whilst driving or at work. Radio is still a popular medium, despite the enormous choice of technology.

The advantage of radio is that it is very accessible. Because it is listened to by a huge number of people, radio stations differ according to their elementary image, which contributes to the distinctiveness and style of radio stations. The author of the diploma thesis researched the workflow and creation of audio elements for a radio station.

Through independent production work, he approached the company's vision and created audio elements that are suitable for the selected radio station.

Solution and Method

Most of the elements had already been produced, so the majority of the work involved updating previous versions. He created them according to certain 'templates' that served the author as guidelines in the creation process. The initial part presents the company Radio Ptuj and what the audio elementary image of a radio station is and how it helps radio stations.

He described how the negotiations with the client, which was the company Radio Ptuj, took place. He defined the client's wishes, which significantly influenced the process and final form of the audio elements. He analysed past products and those currently used on the radio.

He collected the data and used it in the conceptual design and production of audio elements. In his work, he also took into account the style of the radio station and the purpose of using audio elements. The entire production of audio elements took place in a home studio, which has certain advantages as well as disadvantages or limitations, which he presented.

The entire project he produced requires a considerable amount of time, so it is important to follow and adhere to agreements, especially when working with a client. In the work, continuous education and the search for new knowledge and techniques that can make our work easier or inspire us in searching for and designing ideas are important. Whilst working with the radio station, he learnt quite a few new words that encompass the naming of various audio elements.

These terms were completely unknown to the author before the work, so he explained the meaning and characteristics of the audio elements they describe. After analysing past and current audio elements used by the radio station, he described the entire production process from conceptual design to the final product. He described the working method and techniques he used.

Following the production of the products, he also presented the post-production process, which includes mixing and mastering of the products. This is followed by the handover of the products to the client and archiving of all files and projects. You can listen to the recordings here: Stinger Rock 2 Promet Na mladih svet stoji Jingle + Stinger Show opener "Jutro"