Corporate Identity: 'Čebelarstvo Erik'

A new and instructive experience that has left the author with a great deal of new knowledge and new experiences. Čebelarstvo Erik will present itself to the market in a completely new and unique way. The diploma thesis combines theoretical and practical parts. During the creation of the corporate identity, she discovered that there are considerably more rules for its creation than she had initially anticipated. It is very useful to be well-versed in theory before starting such a project, to sketch out a plan at the beginning and to stand by one's goals.

Problem

A new and instructive experience that has left the author with a great deal of new knowledge and new experiences. Čebelarstvo Erik will present itself to the market in a completely new and unique way. Most Slovenian beekeepers do not opt for a corporate identity, as the necessary printed materials are available in shops with beekeeping equipment, where they are accessible and affordable to purchase.

The disadvantage, however, is that beekeepers thus find it more difficult to distinguish themselves from one another and do not contribute to their own recognisability. Čebelarstvo Erik will no longer face such difficulties from now on. Quality products are now also confirmed by its corporate identity.

Solution and Method

The diploma thesis combines theoretical and practical parts. The theoretical part contains the definition of corporate identity, describes its elements, rules and guidelines for creating a quality corporate identity. This is followed by the practical part, which is created according to the instructions of the theory that lies in the background.

Results

During the creation of the corporate identity, she discovered that there are considerably more rules for its creation than she had initially anticipated. It is very useful to be well-versed in theory before starting such a project, to sketch out a plan at the beginning and to stand by one's goals. A very important part of the corporate identity is, of course, the corporate identity ** manual**.

As I mention in the introduction that the manual is important, I can confirm this mention in the conclusion, as I cannot imagine using a corporate identity without instructions. Čebelarstvo has not only received its visual identity, but also a kind of personality that it will upgrade with its growth in the future.