Corporate Identity for Pixlfoto Company

With accelerated globalisation and the transition of the Slovenian economy, the number of companies is rising inexorably, whilst foreign companies and corporations with successful ** traditions** are also entering their market. Therefore, small and new companies, if they do not wish to lose business, have no choice but to follow the trend and attempt to create the best possible corporate identity.

Problem

With accelerated globalisation and the transition of the Slovenian economy, the number of companies is rising inexorably, whilst foreign companies and corporations with successful ** traditions** are also entering their market.

Solution and Method

Therefore, small and new companies, if they do not wish to lose business, have no choice but to follow the trend and attempt to create the best possible corporate identity. The corporate identity must be adapted to marketing strategies, history, ideas and the purpose of the company. A high-quality trademark and slogan alone are not sufficient if they do not align with the very idea and direction of managing the company; even a high-quality visual identity cannot be successful.

The theoretical and practical parts of the diploma thesis are closely interconnected and complement each other. The theoretical part provides guidelines for creating the practical part. It contains rules and regulations for creating a high-quality visual identity.

Meanwhile, the practical part complements the theoretical and demonstrates what the rules and regulations look like in practice. A properly prepared corporate identity must contain a well-designed manual for the corporate identity, which includes ** regulations and rules for the use of all its components.** The corporate identity manual must contain the construction grid of the trademark, isolation space, colour variations of the mark, minimum sizes of the mark and examples of use of the company's trademark. The client is satisfied with the product and I believe it has met expectations and followed the outlined guidelines.

The product appears interesting, different and adapted to the target population of Pixlfoto company. It is aimed at young, open and innovative people.