Corporate Identity for Raj lepote

The author examined the elements of corporate identity in the diploma thesis, presented them and applied them to the company Raj lepote. The aim is to determine what we must pay attention to so that the company and its message are well presented to the consumer and a bond of trust is established with customers. Raj lepote is a new company that has not yet been presented on the market, so a well-designed corporate identity is key to the next step.

Solution and Method

The author examined the elements of corporate identity in the diploma thesis, presented them and applied them to the company Raj lepote. This will enable the company to enter the market with a good visual identity.

Results

The aim is to determine what we must pay attention to so that the company and its message are well presented to the consumer and a bond of trust is established with customers. Raj lepote is a new company that has not yet been presented on the market, so a well-designed corporate identity is key to the next step. This makes it appear much more professional and effective on the market, and consumers will find it easier to remember the company itself if the identity is attractive and consistent from the very beginning.

The diploma thesis is divided into two parts – theoretical and practical. In the theoretical part, she defined corporate identity and its elements. She researched what corporate identity is and what its elements are, such as logo, colour, typography and printed materials that the company needs.

She then applied this knowledge in practice. A thorough analysis of the market in Slovenia and abroad was necessary for a well-designed corporate identity. Based on this, the company name was also changed from Lepotni salon N to Raj lepote.

She researched good and bad examples and learnt what works and what can be improved. In the practical part, she designed the corporate identity for the future company Raj lepote and created the logo and other design elements. The process of creating the logo is shown, with an explanation of the choice of shapes, colours and typography and their meaning.

This was the most important part, as the logo is the element that most represents the company. It is often the first element that consumers notice, makes the biggest impression on them and appears on all printed materials and promotional elements. Thus, she implemented the logo and other elements on business cards and correspondence materials.

She then designed additional printed materials that would be useful for the company and are necessary for better operation – a price list and gift voucher. She added promotional products and a uniform for employees. She concluded with promotion on social networks.