Comprehensive Visual Identity for Timber Fitness Centre

In her diploma thesis, the author researched and implemented elements of a comprehensive visual identity for the sports association Timber Fitness Centre. The conclusion of the diploma thesis included a comprehensive analysis of the effects of the new graphic elements on recognition and customer identification. This ensured that Timber Fitness Centre is equipped with a consistent and attractive visual image that strengthens its position in the fitness services market.

Solution and Method

In her diploma thesis, the author researched and implemented elements of a comprehensive visual identity for the sports association Timber Fitness Centre. The aim was to update and expand the visual identity that would enable the company to stand out in the fitness industry market and establish a connection with customers. Timber Fitness Centre stands out with unique characteristics such as focus on functional training, exclusivity with a personal approach, positive atmosphere, excellent location and emphasis on community.

Functional training improves everyday abilities, whilst exclusive access enables safe and adapted exercise. The space is intended for socialising, members motivate each other and create friendships, which contributes to the community. In the theoretical part, she focused on the concept of comprehensive visual identity and its key elements, such as logo, colours, typography, printed materials, website, social networks and promotional material.

Based on the acquired knowledge, in the practical part she developed and implemented new graphic elements for Timber Fitness Centre. In the analysis, she focused on market analysis and the fitness industry. As the fitness centre gained a new identity with the change of name, she defined a new target group and conducted a SWOT analysis.

With a questionnaire, she ensured that the change was well executed in the eyes of other people as well. The aim is for the vision and mission of the fitness centre to align with the needs of the people of the city of Maribor. She also focused on art, design and well-being.

She researched the influence of colours on an individual's well-being and the influence of reminders in the fitness centre on customers' drive and motivation. She explored how the right choice of colours can affect an individual's well-being. In addition to colours, she also devoted attention to the influence of reminders in the fitness centre on customers' drive and motivation.

Reminders, whether visual or auditory, can help individuals stay focused on their goals and maintain discipline in exercise.

Results

The conclusion of the diploma thesis included a comprehensive analysis of the effects of the new graphic elements on recognition and customer identification. This ensured that Timber Fitness Centre is equipped with a consistent and attractive visual image that strengthens its position in the fitness services market.