The project in five facts.
Challenge, approach and results.
Corporate visual identity (CVI) is the visual part of corporate identity and consists of several elements – symbol and logotype, lettering and typography, colours, slogans, etc. The diploma thesis describes the elements of corporate visual identity and their application in the company Agaric Marketing. The project part presents the design of corporate visual identity in marketing and communication with the environment of the company ** Agaric Marketing** and the design concept and preparation of the conceptual project in the aforementioned company.
Problem
Corporate visual identity (CVI) is the visual part of corporate identity and consists of several elements – symbol and logotype, lettering and typography, colours, slogans, etc. The diploma thesis describes the elements of corporate visual identity and their application in the company Agaric Marketing. The diploma thesis is a combination of theoretical and project foundations.
The theoretical part addresses the concept of corporate visual identity of a company.
Solution and Method
The project part presents the design of corporate visual identity in marketing and communication with the environment of the company Agaric Marketing and the design concept and preparation of the conceptual project in the aforementioned company. All primary and secondary elements of the renewed corporate visual identity of the company are presented here.
Module, programme and stories.
Your diploma project for a real company.
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