The project in five facts.
Challenge, approach and results.
The diploma thesis explores and addresses the corporate identity (CI) of a website, with the task focusing on improving user experience and implementing modern design guidelines. From the data obtained, it was found that users desire a clear website, simple navigation, a modern appearance and adaptability for various devices, such as: smartphones, computers, tablets. The practical part encompasses the redesign of the website, whereby design principles are transferred into a new prototype website.
Solution and Method
The diploma thesis explores and addresses the corporate identity (CI) of a website, with the task focusing on improving user experience and implementing modern design guidelines. The purpose of the work was to investigate how a website redesign would contribute to improving the visual appearance and how the website's identity would contribute to a better user experience, better clarity and greater user trust in the website. The theoretical part presents fundamental concepts from the field of graphic design and user experience (UX), principles for corporate identity, visual consistency and the use of modern design guidelines, which is reflected in the design of user interfaces, such as: colour palettes, minimalism, typography and responsive design.
Questions about design decisions related to the user and their interaction with the website are also addressed. In the research part, an analysis of the existing website and a survey on the user experience of the existing website were conducted. Through the survey, information was obtained about user experience, expectations, difficulties and desires regarding the visual appearance and usability of the website.
Results
From the data obtained, it was found that users desire a clear website, simple navigation, a modern appearance and adaptability for various devices, such as: smartphones, computers, tablets. The practical part encompasses the redesign of the website, whereby design principles are transferred into a new prototype website. The emphasis in the redesign was on improving clarity, consistency, the use of modern typography, selection of a colour palette and the inclusion of responsive design.
The results of the prototype site survey show a positive user response, and the overall appearance is certainly more professional. The practical work also includes an analysis of the redesigned website, whereby the analysis delved into the opinions of respondents about the change in website style; it focused primarily on the change in typography, colour systems and the arrangement of elements. The diploma thesis combines theoretical foundations, analysis of the existing website and redesign of the visual appearance, which provides insight into CI in the design of modern websites.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.