The project in five facts.
Challenge, approach and results.
The diploma thesis describes the meanings of advertising photography; it connects how digital photo processing affects female self-image. Digital photo processing techniques are described; colour adjustment; the digital photo processing procedure; colours and colour corrections.
Problem
The diploma thesis describes the meanings of advertising photography; it connects how digital photo processing affects female self-image.
Solution and Method
Digital photo processing techniques are described; colour adjustment; the digital photo processing procedure; colours and colour corrections. Photography and digital processing of female photographs for advertising purposes are changing, but today there is increasingly more of it. Processing has reached extremes in many places (e.g. smoothed skin without wrinkles; large lips, etc.), and women often cannot pass by 'perfect' beauties with perfect skin whilst flipping through magazines.
It is almost impossible to meet all beauty ideals. Recently, reports have emerged about the negative impact of advertising on women, as perfect female images on magazine covers lower their self-confidence. Consequently, they become burdened with their 'imperfect' bodies.
Thus, the diploma thesis also discusses the negative impact of advertising photography on female self-image. In the first part of the diploma thesis, she briefly described the meaning of advertising photography and portrait photography itself. With portrait photography, she focused on its technique.
She described the female body throughout history; how it has changed and how the media influence the female image. In the second part of the diploma thesis, she devoted attention to digital photo processing. She described the digital processing procedure; colour adjustment in photographs; colours and colour corrections, and how digital processing is present in portrait photographs.
At the end, she also described where the boundary lies in photo processing and how processed and published photographs affect women. In the research part, with the help of a survey of the female population, she gained insight into female perception of digital photography in magazines; on social networks, etc. The survey also helped the author in writing the diploma thesis.
'Ask yourself: Why do I see and feel this? How am I growing? What am I learning?
Do not forget: every coincidence is potentially important. The level of your awareness depends on how much your world means to you. Photography can teach you to improve your level of awareness.' (Ansel Adams)
From the project.
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