Social Networks as a Marketing Tool

At the beginning of the diploma thesis, they set several objectives and put forward basic assertions which they wanted to achieve or prove by the conclusion of the diploma thesis. Through the chapters, they demonstrated the importance of online marketing and especially marketing on social networks for companies, which can increase their visibility and thereby strengthen their position in the market. With the strategy of a company's presence on the social network Facebook, they presented a professional and effective approach to the project and designed it as an ** agency offer to the client**, who leaves the entire planning, implementation and further maintenance to the agency. The entry strategy and especially the comparison and monitoring of competitors proved that with constant, thoughtful, creative and team work, it is possible to achieve very good results with little money and in a relatively short time.

Problem

At the beginning of the diploma thesis, they set several objectives and put forward basic assertions which they wanted to achieve or prove by the conclusion of the diploma thesis. Through the chapters, they demonstrated the importance of online marketing and especially marketing on social networks for companies, which can increase their visibility and thereby strengthen their position in the market. They explained why ** two-way communication** enables companies to improve their products or services and facilitates insight into users' wishes, as the latter provide opinions and information about products or services.

This helps them in adapting marketing strategies. Although Facebook offers numerous benefits for advertising companies, it also has its strict rules. Anyone can play, but by their rules.

Thus, they presented the incorrect use of marketing tools and also the rules, pitfalls and dangers that lurk for companies when appearing on social networks.

Solution and Method

With the strategy of a company's presence on the social network Facebook, they presented a professional and effective approach to the project and designed it as an agency offer to the client, who leaves the entire planning, implementation and further maintenance to the agency. With this, they also wanted to say that it is often better for companies that do not deal with this activity to ** leave the work to professionals**.

Results

The entry strategy and especially the comparison and monitoring of competitors proved that with constant, thoughtful, creative and team work, it is possible to achieve very good results with little money and in a relatively short time. For the execution of such a project, a good team of collaborators is certainly very important. The project coordinator ensures that all participants are constantly informed about the progress of the project, oversees the execution of all phases, maintains communication between the client and other parties involved, and has general control over the project.

Creating a Facebook page is not such a demanding task and can be done by almost anyone who is skilled in using Facebook. However, it is important that this person is familiar with the project and the objectives and image of the presence. For the creation of applications on Facebook, a programmer is needed who is specialised in Facebook applications, as they must be familiar with the rules and limitations set by Facebook.

They are assisted by a graphic designer who creates the appearance of the application, which must also contain recognisable elements of the company. Often for this part of the project, companies hire ** agencies** that take care of entry onto social networks. Subsequently, companies usually decide whether they will take over the maintenance of the Facebook page themselves or with the support and advice of the agency.

The biggest cost to the company is entry onto the social network, of course in the case that it wants to achieve the main goal in a short time – to gather a large number of fans and spread across the network. Application development and the creation of a good strategy often exceed the price of £1,000. If the company decides that the agency also performs further maintenance, they agree on a monthly flat-rate amount, which usually does not exceed £500.

However, if the company has among its employees a person who masters Facebook, digital marketing, spelling and grammar and is at the same time at least a little creative, then it can perform the maintenance of the Facebook page itself and perhaps only occasionally consult with the agency. Based on all the findings, we can claim that the use of social networks for marketing purposes is highly recommended for all companies, as ** this type of marketing can be included in the annual marketing plan with minimal costs and effort**, especially compared to appearing in traditional media.

Social networks are even more interesting for smaller companies that may not have their own website. They can replace it with a page on a social network, as it offers most of the basic functions of a website, but we can set it up more quickly and maintain it more easily and cheaply. Currently, the internet is being used more than ever before due to ** social networking**.

Therefore, companies must accept reality as quickly as possible and exploit the advantages offered by social networks. Networking is so powerful only because it is based on the exchange of opinions and experiences, thereby creating a social reality that strengthens bonds between people. Let us imagine Facebook as our home.

When we invite someone to visit, we usually serve them and offer them a drink, food, etc. Then we ask them about their well-being, the weather, news... We must communicate in exactly the same way with 'friends' or with fans on Facebook.

We must behave in a friendly manner towards them, take an interest in their lives, ask for their opinion, etc. On Facebook, with just one right post, we can brighten the day for several fans. They will share the post onwards and add their own nice thoughts.

We soon realise that in this way we are actually somehow changing the world, making it more beautiful, more bearable. We can conclude with the well-known words of Akira Kagami from one of the largest communication agencies in the world, Dentsu: 'We must stop talking about the consumer. Consumers are people and only people.

Two-way communication is the key to success. Communication has changed from analogue to digital. With the expansion of technology, people have been given their voice, the opportunity to say their opinion.

Companies must be aware that they are constantly being observed and people will point out every mistake to them, every ambiguity in communication. They must find a way to get closer to their customers.'