FITNESS SERVICES AND USER SATISFACTION

The diploma thesis focuses on fitness services and user satisfaction. The introductory section is dedicated to presenting fitness activities and user satisfaction with this service.

Problem

The diploma thesis focuses on fitness services and user satisfaction. The introductory section is dedicated to presenting fitness activities and user satisfaction with this service. We understand fitness as an idea of a healthier way of life and as a service that enables people to live a healthier, better quality and fuller life.

We live in a time and environment that values material goods. We live convulsively, superficially and time overtakes us. We are always in a hurry and no longer find time for ourselves.

Therefore, it is necessary to take care of what we would most like to preserve – 'our own life'. In the case of a new service, as fitness was years ago, the offer was modest, the most innovative consumers quickly recognised the value of this service and it was not difficult for providers to attract enough customers. Today, as the number of fitness centres increases, it is necessary to know how to retain regular users of these services and attract new users.

Users of this type of service return to fitness centres only if they are satisfied, which means that staff attitude, appropriate prices and the organisation of the service itself are very important. All services ultimately have the same goal: to prepare a satisfied user for repeated and as frequent visits as possible, or to create a long-term relationship with them.