Choosing an Effective Website for a Micro-Enterprise

We live in the information age, which extends to all areas of human life and work. We can hardly imagine life without the internet anymore. She found that the creation of a well-designed and thus effective website must be entrusted to reliable professionals who approach the user and create a website that is not only attractive in appearance but also functional. A well-designed website has an advantage over the competition. Here I can confirm my first hypothesis: 'By optimising a website, we can acquire a greater number of customers.' However, the website must be constantly maintained, as search engines continuously change their algorithms and ** it quickly happens that we are not visible to customers.** It is therefore sensible to create a website that is user-friendly and that visitors will gladly return to.

Problem

We live in the information age, which extends to all areas of human life and work. We can hardly imagine life without the internet anymore. Due to the change in purchasing habits, online presence has become a necessity.

Companies are also increasingly aware of the importance of web presence. These include accounting firms, amongst which there is growing competition. However, mere presence on the web is insufficient if we do not know how to attract potential customers for their services. In the theoretical part of the thesis, she examined what characteristics a good website must have for visitors to feel comfortable on it and how to design it so that they also stay on it.

It is crucial to create a visual identity that achieves harmony of images, colours and content.

Solution and Method

She found that the creation of a well-designed and thus effective website must be entrusted to reliable professionals who approach the user and create a website that is not only attractive in appearance but also functional. A well-designed website has an advantage over the competition. However, a website defeats its own purpose if it is not visited. There are more and more business owners who realise that it is not enough to simply be present online if potential customers cannot find you. On this basis, the decision to optimise one's website is sensible, the aim of which is to achieve the best possible online visibility.

The more visitors there are to their website, the more we can acquire.

Results

Here I can confirm my first hypothesis: 'By optimising a website, we can acquire a greater number of customers.' However, the website must be constantly maintained, as search engines continuously change their algorithms and it quickly happens that we are not visible to customers. It is therefore sensible to create a website that is user-friendly and that visitors will gladly return to. Furthermore, she found that a web project must be approached thoughtfully and prudently. A beautifully designed website will not serve its purpose if it does not contain appropriate content, which is of key importance, so we must ensure its clarity, conciseness and usability.

In the research part of the diploma thesis, I was interested in what position the clients of the accounting service, in which she conducted the survey, have towards its online presence and what their expectations are in this regard. She found that most clients of bookkeeping services with the legal-organisational form of sole trader decide to entrust the management of documentation to an accounting service. Such entrepreneurs also have a smaller number of employees. They choose an accounting service mostly on the basis of acquaintances, followed by recommendations from friends, whilst the reason for the ** somewhat low percentage of clients** who ** choose an accounting service on the basis of a website** I attribute to the fact that the survey questions were answered by clients of an accounting service that does not yet have its own website.

Furthermore, I find that it matters a great deal to clients that the website of the accounting service with which they cooperate states that it is the custodian of other successful companies. Regarding how long clients stay on the website of an accounting service or would be prepared to stay, I believe they would be satisfied if their service had a website. This thesis is also confirmed when it comes to the importance of appearance, clarity, information about the service and results obtained, and finally the question about a forum, the presence of which on the site ** seems very important to the majority of respondents. ** When asked whether clients would seek information about another service via the internet in the event of changing accounting service, an extremely high number answered affirmatively, which confirms the second hypothesis, which was: 'Potential customers also choose an accounting service on the basis of their website.' I can also conclude from the survey results that the company would gain a great deal in terms of recognition by creating a website.

Consequently, it would gain in the number of customers, as acquiring them on the basis of acquaintances will soon no longer be sufficient. Only in this way will it be able to follow its goal, which is to increase revenue. With this, I can also confirm: 'By creating a website, we can increase the company's recognition.' It is true that creating a quality website represents an investment for the company, which pays off if it is effective, as otherwise a poorly made website causes bad publicity and ** we can thus have more harm than benefit.**