The project in five facts.
Challenge, approach and results.
Nowadays there are a huge number of companies and market saturation is simply enormous. Companies today compete not only on prices and quality of services, but the visual identity of the company itself is becoming increasingly important. The diploma thesis is divided into a theoretical and empirical part. In the empirical part, individual perspectives on the visual identity of companies were analysed and certain assumptions were confirmed or refuted through the results.
Problem
Nowadays there are a huge number of companies and market saturation is simply enormous. Companies today compete not only on prices and quality of services, but the visual identity of the company itself is becoming increasingly important.
Solution and Method
The diploma thesis is divided into a theoretical and empirical part. With the theoretical part, we aim to present the basics of graphic design and an example of creating a corporate identity, which was designed for the Media Forum society.
Results
In the empirical part, individual perspectives on the visual identity of companies were analysed and certain assumptions were confirmed or refuted through the results.

Module, programme and stories.
Your diploma project for a real company.
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