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Diploma thesis 2021dostava · Hitra pošta Pošte Slovenije · konkurenca

Competitive Advantages of Express Mail and Competitor Analysis

In the practical part of the diploma thesis, the student will compare and analyse competing companies and attempt to identify the competitive advantages of the Express Mail service of Pošta Slovenije, d.o.o.

Mojmir BračkoEkonomist · supervisor Tanja Verhovnik · defence avgust 2021
In brief

The project in five facts.

AuthorMojmir Bračko
SupervisorTanja Verhovnik
Module—Ekonomist
Employer / clientAcademia
Year2021avgust 2021
About the project

Challenge, approach and results.

The diploma thesis addresses and examines the Express Mail service of Pošta Slovenije, d.o.o. The diploma thesis will present the company Pošta Slovenije, d.o.o. and the existing offer in the express mail segment. In the practical part of the diploma thesis, the student will compare and analyse competing companies and attempt to identify the competitive advantages of the Express Mail service of Pošta Slovenije, d.o.o.

Problem

The diploma thesis addresses and examines the Express Mail service of Pošta Slovenije, d.o.o. The diploma thesis will present the company Pošta Slovenije, d.o.o. and the existing offer in the express mail segment.

Solution and Method

In the practical part of the diploma thesis, the student will compare and analyse competing companies and attempt to identify the competitive advantages of the Express Mail service of Pošta Slovenije, d.o.o. Using SWOT analysis, the student will highlight the strengths, weaknesses, opportunities and threats identified in the implementation or future implementation of services belonging to the express mail segment. The student will present a potential opportunity offered by an innovative and technologically advanced approach to parcel delivery using an unmanned aerial vehicle – a drone.

Clean technology, which includes unmanned aerial vehicles, is the future, and introducing it into company operations represents a significant competitive advantage. The student will also present the introduction of a new or improved express mail delivery service within cities, namely by bicycle. Furthermore, within the framework of the overarching theme of talent management, the student will present the characteristics that staff should possess when performing these new, innovative services.

Today, staff are of key importance to companies, as their flexibility and commitment contribute greatly to the company's success in the market. Fast and reliable delivery is one of the key factors for business success of companies both in the domestic and international markets. This fast and reliable delivery represents a major challenge today, as the outbreak of the SARS-CoV-2 virus has significantly affected this segment and slowed down delivery.

The goal of companies engaged in this type of delivery is to overcome the barriers introduced by individual countries. New companies are constantly being established that exploit opportunities and, in addition to their core activities, also carry out the transfer of certain products, thereby becoming competitive with all other providers in the express parcel delivery segment. In the diploma thesis, the student will focus primarily on this segment and present it better, attempting to demonstrate how Pošta Slovenije, d.o.o. could compete with new providers.

Razvrščanje paketov v poštnem logističnem centru
Diploma thesis

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