Maribor Radio Študent as a Business Opportunity

As is evident from the diploma thesis, the market research and business plan for MARŠ is the result of personal familiarity with the media outlet in question, which the author of the diploma thesis came to know from its beginnings (in the year). The diploma thesis and its conclusions are critical of past actions by certain leaders and those responsible, which led to the crisis and consequently to the existing situation. The diploma thesis should therefore have practical value in reviving good practices and eliminating bad practices in the operation of MARŠ, which has undisputed potential for improvement and progress.

Solution and Method

As is evident from the diploma thesis, the market research and business plan for MARŠ is the result of personal familiarity with the media outlet in question, which the author of the diploma thesis came to know from its beginnings (in 1990), as well as later (in 2008), as acting editor-in-chief.

Working as acting editor-in-chief of MARŠ, he dealt directly with certain organisational anomalies mentioned in the diploma thesis. The collapse of funding occurred due to unprofessional management of the institution, failure to fulfil work tasks and lack of a business plan. Financial control by the MARŠ Council was also inadequate.

Uncontrolled and irrational spending of funds from the MARŠ budget was taking place. Nevertheless, in 2008, during a six-month period, the programme plan was successfully implemented, which was adopted by the MARŠ Council as appropriate and feasible upon the selection of the author of the diploma thesis as acting editor-in-chief.

In this thesis, such a programme concept is presented only in outline, because the diploma thesis is primarily concerned with the business plan and not so much with the programme vision of MARŠ, although according to the timeline or schedule, an appropriate ** programme vision of the media outlet** is nevertheless the first condition for successful implementation of the business plan. The purpose of the diploma thesis Maribor Radio Študent as a Business Opportunity is to use it to ** alert those responsible for this media outlet to the segments of operation in which they are actually responsible for it**, and above all to remind those responsible of the rules of the game in the media market and to offer them a plan with which attempts can be made to financially stabilise MARŠ and consequently its programme content and the composition of the team that would prepare it.

Results

The diploma thesis and its conclusions are critical of past actions by certain leaders and those responsible, which led to the crisis and consequently to the existing situation. The diploma thesis should therefore have practical value in reviving good practices and eliminating bad practices in the operation of MARŠ, which has undisputed potential for improvement and progress. The diploma thesis or business plan for MARŠ is made under the assumption of changes in the composition of co-founders, where, in the event of a favourable outcome of negotiations, the Association for the Support of MARŠ as the (currently) sole founder could be joined by the former co-founder ŠOUM and the University of Maribor, or at least one of the two. ** Co-foundership by a student organisation is namely a condition for obtaining the status of a radio station of special importance.** Under appropriate conditions and with the commitment of potential co-founders to support the activities of MARŠ whilst simultaneously preserving the ** independence of programme orientations and the tradition of MARŠ**, and obtaining the aforementioned status of a radio station of special importance, which MARŠ should regain for the sake of self-respect alone, but of course also for easier financing of activities, it could prove to be a business opportunity, as promised by the business plan presented in the diploma thesis.