The project in five facts.
Challenge, approach and results.
The diploma thesis comprehensively presents the monetisation of a YouTube channel, how it works and how to enable it. Examples of earnings through monetisation are described, which thresholds need to be crossed and how to achieve the highest possible profit. For the research of the diploma thesis, the student began publishing video recordings on his YouTube channel in order to arrive at final analyses about the most optimal procedure for the success of a YouTube channel.
Problem
The diploma thesis comprehensively presents the monetisation of a YouTube channel, how it works and how to enable it. Examples of earnings through monetisation are described, which thresholds need to be crossed and how to achieve the highest possible profit. Because registration is required for monetisation, the student also researched how best to operate a YouTube channel so that one can successfully register.
At the beginning, YouTube and its history of monetisation are described. YouTube Studio, which creators use for analysis and overview of their channel, is described in detail. In the studio, there are several tabs in the menu, each has its own content described, amongst them is also a tab about monetisation.
Solution and Method
For the research of the diploma thesis, the student began publishing video recordings on his YouTube channel in order to arrive at final analyses about the most optimal procedure for the success of a YouTube channel. To register for monetisation, one must reach 1000 subscribers and have a valid 4000 hours of viewing time in the past year, which is quite difficult, especially at the beginning. Therefore, the student tried to find as many solutions as possible regarding which videos attract the audience most, how the YouTube algorithm works and how equipment works on reaching the audience.
The registration procedure and which data we need are explained step by step. The student also described the AdSense programme, which must be activated if we wish to have an inflow of earnings. YouTube's policies and community guidelines must also be taken into account, as otherwise YouTube can block several monetisation methods or even remove the account; in the worst cases, we can also have dealings with the police.
The thresholds that need to be reached if we wish to receive payment are described. After successful registration, the student described several different methods of monetising a YouTube channel, in more detail about monetisation with advertisements. The student described how advertisements work, which types of advertisements are available to us, what the different icons for monetisation on a YouTube channel represent and how we understand earnings from advertisements, where CPM and ** RPM** are in the foreground.
The student conducted an interview with Slovenian YouTuber Beno Kunst in order to gain insight into the Slovenian YouTube scene from someone who has been active on it for some time. Beno Kunst mostly publishes vlogs, which are a quite popular format of videos in Slovenia.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Video produkcija module or book a consultation.