The project in five facts.
Challenge, approach and results.
The diploma thesis entitled Customer Motives in L'occitane Shop is divided into six chapters. In the first, introductory section, the addressed topic will be defined and the objectives, purpose, basic assertions and assumptions of the thesis, as well as the limitations encountered during the writing of the diploma thesis, will be presented. This is followed by a chapter that is theoretically designed, where ** psychological factors of customer behaviour** are presented, with a particular focus on motives and their complexity. In it, based on the results obtained from a survey questionnaire conducted amongst customers of the L'occitane shop, the results were evaluated and analysed. The final chapter presents the concluding thoughts and findings reached during the writing of the diploma thesis.
Problem
The diploma thesis entitled Customer Motives in L'occitane Shop is divided into six chapters. In the first, introductory section, the addressed topic will be defined and the objectives, purpose, basic assertions and assumptions of the thesis, as well as the limitations encountered during the writing of the diploma thesis, will be presented. In the second chapter, the company L'occitane will be presented.
Solution and Method
This is followed by a chapter that is theoretically designed, where psychological factors of customer behaviour are presented, with a particular focus on motives and their complexity. The third section of the diploma thesis is research-based.
Results
In it, based on the results obtained from a survey questionnaire conducted amongst customers of the L'occitane shop, the results were evaluated and analysed. The final chapter presents the concluding thoughts and findings reached during the writing of the diploma thesis.
Module, programme and stories.
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