Academia
Diploma thesis 2021Covid 19 · izredne razmere · LX telegram

Development Opportunities for the LX Telegram Service Offer

Predstavili bodo podjetje Pošta Slovenije d.o.o., ter obstoječo ponudbo storitve LX telegram.

Martina GorjupEkonomist · supervisor mag. Dušan Vrban · defence junij 2021
In brief

The project in five facts.

AuthorMartina Gorjup
Supervisormag. Dušan Vrban
Module—Ekonomist
Employer / clientAcademia
Year2021junij 2021
About the project

Challenge, approach and results.

In the diploma thesis, they researched and studied the offer of LX telegram services and attempted to prove that there is interest in the stated service on the Slovenian market. They will present the company Pošta Slovenije d.o.o. and the existing offer of the LX telegram service.

Problem

In the diploma thesis, they researched and studied the offer of LX telegram services and attempted to prove that there is interest in the stated service on the Slovenian market. They will present the company Pošta Slovenije d.o.o. and the existing offer of the LX telegram service. They will research the competition of the telegram service on the Slovenian market.

In the continuation, they will present their proposal for improving the existing offer of the LX telegram service, and obtain information or feedback and opinion within the company about their improvement proposal and present how the company manages talents in practice. They will present, as an improvement proposal, a new service called "VSAK ŠTEJE" (EVERYONE COUNTS), which is intended for contractual clients of Pošta Slovenije, and the marketing concept of the new service. They will determine what characteristics a good talent should have for selling the new service "VSAK ŠTEJE".

In today's times, the key factor of a company's competitiveness is investing in human capital and simultaneously in the modernisation and upgrade of the information system. A person, as an individual being, can contribute to greater efficiency, improved services, competitiveness, and company value with their abilities and innovativeness. Companies that work fairly with their employees and offer them something more than just appropriate payment also find it easier to acquire new suitable and loyal workforce.

Given today's extraordinary circumstances, by this we mean the outbreak of the SARS-CoV-2 virus epidemic, due to which the conditions on the services and products market have become even more unforgiving, the company must constantly maintain and upgrade the knowledge of its staff. The outbreak of the SARS-CoV-2 virus epidemic also had a very significant impact on telegram sales, as the possibility of telegram delivery and telegram service for certain addressees (maternity ward, homes for the elderly) was completely abolished for safety reasons.

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Diploma thesis

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