Business Plan and Testing of a Business Idea for an All-Terrain Vehicle Track Offering

The diploma thesis presents market research and a business plan for a company that will market an organised driving track for ** all-terrain vehicles. The company will offer ** services including track driving, a safe driving school, servicing, guided tours, vehicle rental and hire, as well as the track itself. The diploma thesis is an enhancement of the business plan that was prepared as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. To determine whether their entrepreneurial idea is also a ** business opportunity**, they prepared a business plan for establishing a new company. They defined the objectives, strategy, market, human resources organisation plan, operating conditions, and critical risks, problems and countermeasures.

Problem

The diploma thesis presents market research and a business plan for a company that will market an organised driving track for ** all-terrain vehicles. The company will offer ** services including track driving, a safe driving school, servicing, guided tours, vehicle rental and hire, as well as the track itself.

Solution and Method

The diploma thesis is an enhancement of the business plan that was prepared as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. A theoretical section has been added on what entrepreneurship is, what an entrepreneurial idea is, and what a business plan is. This is followed by the research section, where they conducted market research on the demand for their planned offering using a questionnaire.

They also investigated where their strengths lie, what target group they are reaching, and what the wishes and needs of their potential customers are.

Results

To determine whether their entrepreneurial idea is also a business opportunity, they prepared a business plan for establishing a new company. They defined the objectives, strategy, market, human resources organisation plan, operating conditions, and critical risks, problems and countermeasures. They also prepared a ** financial plan** for the newly established company, which shows the expected performance and the possibility that the business idea can also be a business opportunity.