NAČRT USTANOVITVE IN DELOVANJA IZLETNIŠKE TURISTIČNE KMETIJE KOT DOPOLNILNE DEJAVNOSTI NA VINOGRADNIŠKI KMETIJI KRAMER

Small-scale entrepreneurship is today the driving force behind Slovenia's development. Although fewer and fewer people are choosing entrepreneurship in agriculture, it still has a suitable future for survival. They also found that guests are familiar with and enjoy visiting thematically integrated entities, such as wine tourism routes. In their case, this is the Podpohorje Wine Tourism Route VTC 17.

Problem

Small-scale entrepreneurship is today the driving force behind Slovenia's development. Although fewer and fewer people are choosing entrepreneurship in agriculture, it still has a suitable future for survival. With the help of a range of supplementary activities on the farm available to farmers, it is possible to improve their standard of living.

The majority of agricultural holdings are currently engaged in the supplementary activity of tourism on the farm. Nowadays, employees work more hours per day than years ago. At the same time, the time we spend on holidays is decreasing.

Holidays are shorter and more frequent throughout the year, so we strive to make the most of this time. In the shortest possible time, we want to experience as much beauty and uniqueness as possible, something we would remember for a long time. Visiting tourist farms is ideal for spending leisure time in this way.

Guests visit tourist farms mainly with friends and family, so the offer must be appropriate to this. In the diploma thesis, they researched what the wishes and needs of guests are regarding the offer at tourist farms, so that they are satisfied and like to return. They also determined what the age structure and education level of the guests are.

Results

They also found that guests are familiar with and enjoy visiting thematically integrated entities, such as wine tourism routes. In their case, this is the Podpohorje Wine Tourism Route VTC 17. Guests also respond positively to events organised by tourist associations that take place at tourist farms and on wine tourism routes.

Based on the results obtained from the survey, market analysis, customer and competitor analysis, they prepared a business plan for the establishment and operation of the Kramer excursion tourist farm, which had previously been engaged in basic agricultural activity, viticulture. With a financial projection of the excursion tourist farm's operations for four years, they determined the business results, as well as whether the business idea could also be a business opportunity, which served as the basis for the final confirmation of the assertion that the activity of excursion tourist farm as a supplementary activity on the farm has a foundation for operation and gradual growth.

Tourism is today one of the fastest-growing activities in the world and also in Slovenia. Tourism on the farm in particular is considered a promising tourism area in tourism demand. More and more tourists are enquiring about relaxation in nature, in a clean environment, about cultural and natural attractions, sports activities, and above all about tasty food and drink that is characteristic of the local area.

With the help of analysing the responses to the survey questions and preparing a business plan with a financial projection for the first four years of operation of the excursion tourist farm, they confirmed the basic hypotheses set at the beginning of the diploma thesis. The entrepreneurial idea of establishing an excursion tourist farm as a supplementary activity on the farm has a foundation for its establishment and gradual growth of operations, despite external obstacles and internal weaknesses. Specialisation of the offer, continuous education and seeking advantages and opportunities in the tourism market are important.

The results of the financial projection of operations show that it makes sense to expand the tourist farm into accommodation facilities in the fifth year of operation, which would also make it possible to employ a new worker. Based on quality offer and service, promotion and regular advertising of the farm, as well as cooperation with the Limbuš Tourist Association in its activities, there is a possibility of establishing itself in the tourism offer in the local environment. For the recognition of the excursion tourist farm in the tourism market, it is important to connect with other similar providers within the framework of wine tourism routes, such as the Podpohorje Wine Tourism Route and other thematically integrated offers within and outside the country.

The diploma thesis with the business plan that they prepared within the framework of the entrepreneurship module has a foundation for realising a business opportunity, in their case the establishment and operation of an excursion tourist farm. The diploma thesis is a synthesis of all the knowledge acquired during the study programme, which took place at the Academia Institute of Technology. Through their studies, they gained confidence, knowledge and competences to operate more easily in their work environments, are therefore more valued employees and have more opportunities for advancement.