Planning the Marketing of Slovenian Tourism Products via the World Wide Web

Online marketing represents an increasingly important distribution channel for various industries and companies. Leading marketing experts predict that in ten years' time, the majority of purchases will take place on the world wide web. In this diploma thesis, they researched and analysed the state and trends of online marketing in tourism, the optimisation of online marketing and websites themselves, the competition and their strategies, and developed a business plan as the basis for their own business opportunity. Just as we can determine in a business plan that the final success is influenced by an extremely large number of different factors, things are also multi-layered in online marketing. Success in this field primarily requires persistence and a very strong desire to learn, as trends are constantly changing.

Problem

Online marketing represents an increasingly important distribution channel for various industries and companies. Leading marketing experts predict that in ten years' time, the majority of purchases will take place on the world wide web. The industry addressed in this diploma thesis is tourism, and within tourism, the online marketing of Slovenian tourist destinations.

Solution and Method

In this diploma thesis, they researched and analysed the state and trends of online marketing in tourism, the optimisation of online marketing and websites themselves, the competition and their strategies, and developed a business plan as the basis for their own business opportunity. With accurate data, they determine the level of interest in Slovenian tourism on a global scale and indicate the possibilities for successful performance on the global online market. Since they intend to pursue a professional career in marketing Slovenian tourism in the future, the applied part of the diploma thesis is dedicated to a business plan through which they design the form, offer, marketing and terms of business operation.

With the financial plan, they determine the expected business success and the possibility of transitioning the business idea into a business opportunity. The journey is more important than the destination…

Results

Just as we can determine in a business plan that the final success is influenced by an extremely large number of different factors, things are also multi-layered in online marketing. Success in this field primarily requires persistence and a very strong desire to learn, as trends are constantly changing. Today, in Slovenia and worldwide, there is growing awareness amongst companies that the world wide web is slowly and surely taking on the role of one of the most important distribution channels.

In the written chapters, they presented what online marketing is and recorded some of the things that are important for successful operation in the online market. Subsequently, they presented the idea in a business plan, where they were able to determine that the business concept itself contains exceptional potential. Although the content of this diploma thesis was based on marketing Slovenian tourism products on the internet, this model can be transferred to any industry or environment.

When they planned this diploma thesis, they had a goal in mind: to present the complexity of successful performance on the online market and, above all, to draw attention to a mindset based on different approaches from those taken by most companies involved in website development. Online marketing represents much more than just creating a website. It requires constant work and monitoring of results and, above all, thinking along the lines that we too can achieve what others have achieved.

In one of the chapters, they noted that there is exceptional competitiveness for the search term 'SloveniaHotels', as this keyword is the one that can bring the best results in sales terms. Many foreign companies are aware of this. During the time the diploma thesis was being written, they were simultaneously engaged in optimising their website for search engines, and they can proudly say that they are in first place on the Yahoo search engine for the search term Hotels in Slovenia, despite very strong competition…You can achieve similar success too!