Low-Carbon Corporate Visual Identity

In today's world, as society grapples with the problem of climate change, reducing the carbon footprint is becoming one of the key priorities in most industrial sectors. Graphic design is no exception, as the processes of designing printed materials, packaging and other graphic elements are closely linked to numerous resources and processes that contribute to environmental problems. In doing so, he also demonstrated significant advantages in using new technologies compared to existing ones. He proved that the use of new technologies substantially contributes to environmental preservation, whilst on the other hand, a company that follows these guidelines can also improve its business operations.

Problem

In today's world, as society grapples with the problem of climate change, reducing the carbon footprint is becoming one of the key priorities in most industrial sectors.

Solution and Method

Graphic design is no exception, as the processes of designing printed materials, packaging and other graphic elements are closely linked to numerous resources and processes that contribute to environmental problems. Therefore, it is of exceptional importance that sustainable approaches are implemented in graphic design, which will help reduce the carbon footprint and contribute to the preservation of natural resources that are becoming increasingly scarce in the world. Through sustainable design, graphic designers can contribute to transforming the industry in a more ecologically oriented direction, which will enable long-term preservation of their planet for future generations.

The author in the diploma thesis devoted himself to researching low-carbon corporate visual identity. He researched and explained the difference between the paper and electronic version of the CVI manual and assessed the savings when using modern technologies. In addition to studying theoretical foundations, he applied the theses in practical implementation using the example of the company Katapult and assessed the effectiveness of such an approach.

Results

In doing so, he also demonstrated significant advantages in using new technologies compared to existing ones. He proved that the use of new technologies substantially contributes to environmental preservation, whilst on the other hand, a company that follows these guidelines can also improve its business operations. He showed that the introduction of an ecological CVI is the only right path to the future.

In addition to ecological awareness, he devoted himself to the assertion that by using modern technologies, a company can actually make business progress, that work can be more efficient and faster, and that new principles enable much better oversight of resources used. Already with the CVI, he demonstrated a level of interaction that enables its simpler use. The author in the diploma thesis described the process of creating the entire visual identity, designing the logo, selecting colours, typography, showed numerous examples of modern use of elements and compared them with classical solutions.

He described how the ideas were implemented and what the process of teaching the client to use them was like.