Designing a Corporate Visual Identity for a New Photography Business

In her diploma thesis, she will delve into researching corporate visual identity, its basic elements; logo, colour scheme, typography and promotional material, and its significance in today's market. She will also investigate how corporate visual identity influences the perception of a company and how it can present its characteristics to the public and clients. She will design the CVI for a fairly new photography business Mphotofficial, which wants to establish itself in the market as quickly as possible. Special attention was given to the use of generative artificial intelligence, which was of great help to the author in conceptualisation – from finding original ideas and inspiration to concrete suggestions for improvements to design elements.

Problem

In her diploma thesis, she will delve into researching corporate visual identity, its basic elements; logo, colour scheme, typography and promotional material, and its significance in today's market. She will also investigate how corporate visual identity influences the perception of a company and how it can present its characteristics to the public and clients.

Solution and Method

She will design the CVI for a fairly new photography business Mphotofficial, which wants to establish itself in the market as quickly as possible. As it operates in the field of media production, therefore in the creative industry, visual identity is of greater importance. The goals are to create a unique and recognisable corporate visual identity that will align with current trends, so that it will additionally attract the audience.

Emphasis is also placed on the functionality and sustainability of the corporate visual identity, so that it would serve the company for a longer period of time without losing relevance and effectiveness. Likewise, the goal is to create something with which the client will be satisfied and that the final product matches the personality of the company itself. This will be aided by collaboration and regular meetings with the client.

In the theoretical part, she presented the findings of the initial research. She reviewed the history of corporate visual identity, current trends, analysed various companies and identification through corporate visual identities. She also looked at the CVIs of different companies.

In addition, she looked into the basics of graphic design, such as typography, colour psychology and the basics of logo design. She conducted research into the world of generative artificial intelligence, whose popularity is rapidly growing, and how it can contribute to the conceptualisation process and how it can simplify the entire course and execution of the project. The practical part encompasses the entire design process, including key decisions and considerations that shaped the final product.

She explained why she chose certain colour palettes, typography and overall aesthetic direction, and how these decisions are consistent with the desired message and target audience.

Results

Special attention was given to the use of generative artificial intelligence, which was of great help to the author in conceptualisation – from finding original ideas and inspiration to concrete suggestions for improvements to design elements.