Academia
Diploma thesis 2011cgp · interna komunikacija · komunikacija

DESIGNING A CORPORATE IDENTITY FOR THE PROKON+S BUSINESS GROUP AS A METHOD OF COMMUNICATION BETWEEN DESIGNER AND CLIENT

Corporate identity refers to the comprehensive design of the visual image of a company, organisation, society, institution, etc.

Matjaž KaiserMedijska produkcija · supervisor Zlatko Mihaljčič · defence julij 2011
In brief

The project in five facts.

AuthorMatjaž Kaiser
SupervisorZlatko Mihaljčič
Module—Medijska produkcija
Employer / clientAcademia
Year2011julij 2011
About the project

Challenge, approach and results.

Corporate identity refers to the comprehensive design of the visual image of a company, organisation, society, institution, etc.

Solution and Method

Corporate identity refers to the comprehensive design of the visual image of a company, organisation, society, institution, etc. When designing a corporate identity, a range of design tasks is employed. The diploma thesis is divided into a theoretical and a project part.

The theoretical part presents the fundamentals of graphic design and an example of corporate identity design that was created for the Prokon+S business group. The project part presents the individual phases and planning processes that are essential for the effective design of the client's identity and the final realisation of visual promotional material. The analysis examines in detail the interaction between the client and the designer, which was essential for the high-quality design of the final visual appearance of the promotional materials.

Delovno mesto grafičnega oblikovalca z barvnimi vzorci in logotipi
Diploma thesis

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