Design and Production of a Printed Dance Magazine with Market Research and Publisher's Business Plan

The diploma thesis presents the production and design of a dance magazine with the help of previously conducted market research and a business plan. The research section includes market research with presented results. The technical-technological section presents the parts of the magazine and the methods of design and production of individual sections.

Solution and Method

The diploma thesis presents the production and design of a dance magazine with the help of previously conducted market research and a business plan. It is divided into theoretical, research and technical-technological sections. The theoretical section provides definitions of magazines and presents methods and possibilities for their design.

Results

The research section includes market research with presented results. The technical-technological section presents the parts of the magazine and the methods of design and production of individual sections. The final part of the diploma thesis presents the business plan for the magazine publisher.

As an appendix to the diploma thesis, a prototype of the dance magazine has been designed and printed. Although one might think today that printed media are perhaps a thing of the past, this is not true. People will always enjoy reading news on paper, yet ** trends are moving towards greater interactivity with readers** and towards integration with other media.

The subject of the diploma thesis was the presentation of the method of magazine production and the business plan for the first dance magazine. Both the magazine design and the preparation of the business plan are lengthy processes if we wish to achieve positive results that will help us in the next steps to bring the magazine to life and launch it on the market. Based on the research, it was established that design does not have a major impact on readers or buyers, as ** content** is what matters to them.

Nevertheless, technical-technological principles and design elements are important, as only design excellence gives a product quality weight. The production of the magazine in Adobe's Indesign programme was carried out on the basis of theory acquired through research and writing of the theoretical, research and technical-technological sections on magazine design. A great deal of time was devoted to selecting the right ** typography** for each section.

The sections are designed so that in each one we find something that describes and presents through typography and graphics. For example, the section describing the history of dance incorporated a rough 'bauhaus' style and appropriate typography. A good business plan is characterised by being clear and simple, but above all feasible.

The business activity and objectives, analysis of competition, customers, procurement, sales and human resources were defined, a financial plan was prepared and the terms of business were presented. The purpose of market research is to shape marketing strategy, advertising and product economics.