The project in five facts.
Challenge, approach and results.
The diploma thesis explores the use of artificial intelligence in graphic design with a particular focus on logo generation through online generators. The purpose of the work is to examine how generative artificial intelligence (GAI) affects contemporary design practices and how effective and user-friendly are the tools that enable automated logo creation without prior design knowledge. In the research and application part, an online survey was conducted on user experience and user expectations. It was found that users desire ease of use, more personalisation options and free logo downloads. Among the main shortcomings, similar and insufficiently unique designs and limited customisation options were highlighted.
Problem
The diploma thesis explores the use of artificial intelligence in graphic design with a particular focus on logo generation through online generators. The purpose of the work is to examine how generative artificial intelligence (GAI) affects contemporary design practices and how effective and user-friendly are the tools that enable automated logo creation without prior design knowledge. The theoretical part presents fundamental concepts from the field of artificial intelligence, including generative models (VAE, GAN, diffusion models, transformers), contemporary user interface design trends (minimalism, personalisation, bold typography) and the impact of artificial intelligence on creative processes and jobs.
Ethical issues are also addressed, such as copyright, algorithmic bias and responsible use of artificial intelligence in design.
Solution and Method
In the research and application part, an online survey was conducted on user experience and user expectations.
Results
It was found that users desire ease of use, more personalisation options and free logo downloads. Among the main shortcomings, similar and insufficiently unique designs and limited customisation options were highlighted. In the practical part, various AI logo generators were analysed, where alongside advantages (speed, accessibility), weaknesses were also highlighted (repetitive aesthetics, limited uniqueness).
The results show that users value ease of use, wide personalisation options and free access to basic functions. Based on the results, a prototype of a web tool was designed that follows contemporary design guidelines and includes key functionalities: intuitive use, rich personalisation options, preview (mockups) and free access to basic functions. The diploma thesis thus combines theoretical foundations, analysis of existing solutions and original development, which provides insight into the contemporary use of artificial intelligence in logo design and proposes improvements for better user experience.
In addition to technological aspects, the diploma thesis also analyses current trends in user interface design, such as minimalism, personalisation and the use of bold typography, which significantly influence the design of digital tools.
Module, programme and stories.
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