Design of Online and Print Fashion Magazines

Designing a graphic product is an extensive process, therefore we must organise ourselves well before designing, research, plan and obtain as much useful information as possible so that the final product can fulfil the needs and wishes of the target group. She divided the diploma thesis into three major parts: theoretical, ** research** and ** practical**. She researched colour models that we encounter in design and printing, which types of printing we use for printing large and also smaller print runs, and which formats we know.

Problem

Designing a graphic product is an extensive process, therefore we must organise ourselves well before designing, research, plan and obtain as much useful information as possible so that the final product can fulfil the needs and wishes of the target group. She divided the diploma thesis into three major parts: theoretical, ** research** and ** practical. In the ** theoretical part, she examined the literature and acquired knowledge about the history of magazines, when and how the first women's magazine was created, who designed it, and which target audience read it.

Based on professional literature, she wrote down what a magazine actually is, which types of magazines we know, what its design includes, and which work processes we must be familiar with in order to design a graphic product.

Solution and Method

She researched colour models that we encounter in design and printing, which types of printing we use for printing large and also smaller print runs, and which formats we know. In the theoretical part, she also described the design and planning of a digital magazine. In the research part, she compared magazines on foreign and domestic markets.

This helped the author in designing a new fashion magazine. She researched which fashion magazines we know, how the interior and cover are designed, what connects them, whether they also use a digital version, and what they use to attract the target audience. She was interested in the price and possible subscriptions to certain magazines.

She focused on magazines that most closely resemble the magazine Olivia in content and appearance. Before designing, she defined the target audience and created online questionnaires with which she obtained useful feedback so that she could get as close as possible to her target audience when designing the magazine and take into account their wishes and needs. In the practical part, she designed the fashion magazine ** Olivia**.

The target group is women aged between 18 and 50 years. The magazine Olivia is published twice a month and has approximately 35 pages, and costs 3 euros. She began planning the magazine by creating an editorial plan based on the information obtained from the online questionnaire.

She began designing the magazine on a sheet of paper and continued in the computer programme Adobe Indesign. She designed a magazine with a minimalist, elegant and tidy appearance. The magazine Olivia