The project in five facts.
Challenge, approach and results.
The diploma thesis Design for Market Entry: Designing Visual Identity, Packaging and Promotional Materials for a New Company addresses the process of designing a comprehensive graphic image for a new brand upon its market entry. The purpose of this study is to connect theoretical foundations with design practice, focusing on the development of visual identity, packaging and promotional materials for a company introducing matcha products with added medicinal mushrooms to the market. The research section focuses on the importance of visual identity in brand design. Survey results revealed consumer preferences that significantly influenced final design decisions, particularly in packaging design. This is based on a balance between aesthetic appeal, functionality and sustainability.
Problem
The diploma thesis Design for Market Entry: Designing Visual Identity, Packaging and Promotional Materials for a New Company addresses the process of designing a comprehensive graphic image for a new brand upon its market entry. The purpose of this study is to connect theoretical foundations with design practice, focusing on the development of visual identity, packaging and promotional materials for a company introducing matcha products with added medicinal mushrooms to the market.
Solution and Method
The research section focuses on the importance of visual identity in brand design. Key elements such as logo, typography and colour palette and their impact on brand recognition and differentiation are analysed. This is followed by an overview of the dietary supplements market with emphasis on medicinal mushroom products and an analysis of Slovenian brands in this field.
Particular emphasis is placed on packaging, namely its user experience, sustainable approaches, legislation and the most commonly used materials. Current design trends in matcha product packaging and the impact of brand architecture on packaging design are also addressed. The practical section presents the development of a specific project, which begins with defining the target group and preparing a project brief.
For the purposes of research and a survey among potential users, initial guidelines were established for the development of the logo, typography and colour palette.
Results
Survey results revealed consumer preferences that significantly influenced final design decisions, particularly in packaging design. This is based on a balance between aesthetic appeal, functionality and sustainability. In addition to packaging, promotional materials were also developed, such as business cards, coupon cards, stickers and shopping bags, which together form comprehensive brand communication.
The final result of the research is a complete visual identity for a new brand, which includes a recognisable graphic image, modern and sustainably designed packaging, and supporting promotional materials. The brand is designed to address the target group, meet market requirements, follow legislative guidelines and implement sustainability principles. The study thus combines theoretical overview and practical design into a comprehensive solution that demonstrates brand development from idea to implementation.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.