Academia
Diploma thesis 2011finančni načrt · oblikovanje · oglaševalska agencija

ADVERTISING TRENDS AND BUSINESS PLAN FOR MEDIAPIXEL D.O.O. – ADVERTISING AND MARKETING SERVICES

Today, every serious company is inclined towards advertising, creating a complete graphic identity, presenting itself on the internet and other forms of showcasing the company's self-image and positive example.

Nejc MramorEkonomist · supervisor Franjo Šauperl · defence september 2011
In brief

The project in five facts.

AuthorNejc Mramor
SupervisorFranjo Šauperl
Module—Ekonomist
Employer / clientAcademia
Year2011september 2011
About the project

Challenge, approach and results.

Today, every serious company is inclined towards advertising, creating a complete graphic identity, presenting itself on the internet and other forms of showcasing the company's self-image and positive example. The findings have shown that there is considerable space for new companies offering marketing and advertising services as well. With the prepared business plan for establishing the company, we have designed a business vision, whilst the calculations in the financial section of the business plan show expected positive business results and indicators, all of which positively influences the path towards realising the idea of a new, fresh company.

Solution and Method

Today, every serious company is inclined towards advertising, creating a complete graphic identity, presenting itself on the internet and other forms of showcasing the company's self-image and positive example. The rapidly growing advertising and marketing market, where marketing agencies compete, is relatively young. Companies have been utilising such and similar services since time immemorial, but never in such a form as today.

Consequently, today's very well-known advertising agencies began to emerge. In the diploma thesis, a research section was prepared which investigated the potential market opportunities and new clients. The research was predominantly directed towards small and medium-sized enterprises with headquarters in the Savinja Valley.

Results

The findings have shown that there is considerable space for new companies offering marketing and advertising services as well. With the prepared business plan for establishing the company, we have designed a business vision, whilst the calculations in the financial section of the business plan show expected positive business results and indicators, all of which positively influences the path towards realising the idea of a new, fresh company. The diploma thesis has brought the author great confidence for the planned realisation of this business idea.

Sodobno delovno okolje oglaševalske agencije z računalniki in kreativnimi materiali
Diploma thesis

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