Environmentally Friendly Posters as a Means of Communicating with Society About Environmental Changes

The diploma thesis entitled Environmentally Friendly Posters as a Means of Communicating with Society About Environmental Changes arose from the desire to research environmentally friendly ways of designing and advertising posters that raise society's awareness about environmental changes. The purpose of the diploma thesis is to confirm or reject the hypotheses that will be presented in the following chapters. The diploma thesis is divided into a theoretical and a practical part. I believe that with my work I can contribute to a more beautiful and greener future.

Problem

The diploma thesis entitled Environmentally Friendly Posters as a Means of Communicating with Society About Environmental Changes arose from the desire to research environmentally friendly ways of designing and advertising posters that raise society's awareness about environmental changes. The purpose of the diploma thesis is to confirm or reject the hypotheses that will be presented in the following chapters.

Solution and Method

The diploma thesis is divided into a theoretical and a practical part. In the theoretical part, she will research the history and development of posters through the centuries, current trends in poster design, present examples of good and bad practices, and research sustainability in art and design. The purpose of this is to gain a broader and deeper view of poster design and production techniques, as she believes that with the help of the acquired knowledge she will create visually attractive and successful posters.

She will also research various advertising techniques and the most environmentally friendly approaches. In the practical part of the diploma thesis, she will create a series of three posters that raise people's awareness about environmental changes and describe the design process, from the idea, graphic execution and visual communications to advertising. She will create the posters digitally using the Adobe Photoshop programme with the photo manipulation technique by combining different photographs into a unified whole.

A poster is a communication medium that combines images, text and other graphic elements, such as pictograms, location maps, barcodes, etc. It can address us, warn us, shock us and draw us to reflection. For many years, it has been among the most important visual media.

We can see them everywhere – by the road, on the street, on pillars, buildings, notice boards, online, etc. These remain in our memory consciously or subconsciously and influence our decisions. She chose this topic because she believes that designers can express their attitude towards the environment and society through their work.

With my knowledge and skills, I want to positively influence people's lives and raise society's awareness about the climate crisis and the lasting consequences we are facing.

Results

I believe that with my work I can contribute to a more beautiful and greener future.