The project in five facts.
Challenge, approach and results.
Sport is becoming one of the more important elements of their everyday life. There is hardly a media outlet that does not include news from the world of sport in its news coverage. Both studies found that organising such an extensive sports event is difficult to accomplish in today's world, except with substantial assistance from a state institution.
Problem
Sport is becoming one of the more important elements of their everyday life. There is hardly a media outlet that does not include news from the world of sport in its news coverage. With general development, particularly with great technological progress, diverse and high levels of information connectivity, and connectivity or accelerated development of globalisation, sport is experiencing great development in all its elements.
In some places, it has already exceeded its basic purpose and, as an important factor of social life, with great interest and of course also the support of people, has become strongly market-oriented. It is true, however, that sport is divided into different disciplines and that each has different market power. Some more, some less, depending on the potential and social and media standing.
The diploma thesis will present the marketing and organisation of the sports event 'Free Kick Master' or **the execution of free kicks in football **. Thus, part of the most popular sport or part of the sport of the most important side issue in the world – football. The aim of the diploma thesis is to present marketing on the basis of their practical work, which includes the marketing, preparation and organisation of this exceptional sports event that took place in Slovenia in 2005. 'The Night of Football Kings', as they called the spectacle with our best footballers, took place on 7th and 8th June 2005 in Ptuj.
The owner of the 'Free Kick Master' licence is the Spanish agency Serauxi S.L., based in Málaga, whilst in Slovenia the right to use the licence is held by MSM International Organisation from Ptuj. The diploma thesis also presents the research that was carried out as part of the event in 2005 and the research that was conducted during the writing of the diploma thesis.
Results
Both studies found that organising such an extensive sports event is difficult to accomplish in today's world, except with substantial assistance from a state institution.
Module, programme and stories.
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