THE POSTER AS A MEDIUM IN BUSINESS COMMUNICATION – FROM IDEA TO PRINT

In today's world, visual communication is very important, as it represents everything we see and perceive with our eyes. Mass media for advertising are particularly important, as they inform us, communicate to us, in short, they are carriers of current information. The desire of every designer is to create a recognisable poster, therefore it is important that we understand the complete message of the medium, that it can inform us, create in us a special unique and attractive impression, which is largely dependent on the designer themselves and also on the printing.

Problem

In today's world, visual communication is very important, as it represents everything we see and perceive with our eyes. Mass media for advertising are particularly important, as they inform us, communicate to us, in short, they are carriers of current information.

Solution and Method

The desire of every designer is to create a recognisable poster, therefore it is important that we understand the complete message of the medium, that it can inform us, create in us a special unique and attractive impression, which is largely dependent on the designer themselves and also on the printing. In the diploma thesis I wish to present the processes of the poster, comparison and analysis of poor and good posters. The diploma thesis is divided into a theoretical and empirical part.

In the theoretical part I will attempt to describe and somehow clearly demonstrate how a quality poster is created and what the basic procedures are for making it, whilst in the empirical part I will present an analysis of posters and the workflow and description of the creation of my own poster.