The project in five facts.
Challenge, approach and results.
The diploma thesis deals with the business idea of placing a cooling towel for athletes as a new product on their market and neighbouring markets. The diploma thesis is an upgrade of the examination product of the business plan in the entrepreneurship module. A theoretical and empirical part has been added, where market research on user satisfaction with their new product is presented through a survey and accompanying interview. The expected business results have been calculated. Based on all the information gathered throughout the diploma thesis, they came to the conclusion that their new and attractive product has a successful future ahead.
Problem
The diploma thesis deals with the business idea of placing a cooling towel for athletes as a new product on their market and neighbouring markets. The diploma thesis is an upgrade of the examination product of the business plan in the entrepreneurship module.
Solution and Method
A theoretical and empirical part has been added, where market research on user satisfaction with their new product is presented through a survey and accompanying interview. To verify their business idea, they formulated a business plan for a new product for the not-yet-operating company Fresh d.o.o. and with it wanted to check whether their cooling towel is set for an exceptional breakthrough on the Slovenian market and the markets of neighbouring countries Austria and Italy, or whether it faces the so frequent and undesirable failure of new products.
At the same time, the objectives and strategy of business operations and marketing have been designed, projections and forecasts of sales, procurement, human resources and business conditions for the start-up company for the first four years have been prepared.
Results
The expected business results have been calculated. Based on all the information gathered throughout the diploma thesis, they came to the conclusion that their new and attractive product has a successful future ahead.
Module, programme and stories.
Your diploma project for a real company.
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