CORPORATE GIFTS – WHY, WHEN, TO WHOM AND HOW TO GIVE THEM

The art of gift-giving is as old as humanity itself. It is a way of expressing respect, gratitude and strengthening mutual ties between business partners. The diploma thesis is divided into a theoretical and an empirical part.

Problem

The art of gift-giving is as old as humanity itself. It is a way of expressing respect, gratitude and strengthening mutual ties between business partners. With a properly chosen gift at the right moment, we can say many things: we thank them for their cooperation, we congratulate them on special occasions that are important for their business partner and also for mutual collaboration.

With a gift, we communicate to our business partner that they are important to us, that we do not take the cooperation for granted, that we are attentive and that we wish for a successful shared path in the future.

Solution and Method

The diploma thesis is divided into a theoretical and an empirical part. In the first part, the development of gift-giving throughout history in Slovenia and around the world was presented. In the central part of the diploma thesis, the strategy of planning, selecting and presenting corporate gifts was explored in depth.

Using a survey questionnaire, answers were sought in practice, connected with theory and solutions were presented. [deof_form download_text="marika-velikonja_copy1.pdf" download_url="http://academia.si/novice/wp-content/uploads/2015/08/marika-velikonja_copy1.pdf"]