Business Plan for E-Mobility Stations and Billing of E-Mobility Services at XY, d. o. o.

The business idea stems from the growing demand for alternative ** vehicles**, specifically electric vehicles, which indicate a steep trend globally. The development of electric cars reflects one of the fastest global trends and transformations in modern society in the field of mobility and transport (Statista, 2020).

Problem

The business idea stems from the growing demand for alternative ** vehicles**, specifically electric vehicles, which indicate a steep trend globally. The development of electric cars reflects one of the fastest global trends and transformations in modern society in the field of mobility and transport (Statista, 2020). In magazines and automotive forecasts, one can directly witness many upcoming electric cars, whose manufacturers will be the most prestigious brands in this field.

Of course, some of these vehicles are already on the road, but there is still a certain prejudice towards them. One of the main reasons or prejudices why people are currently still hesitating when thinking about purchasing an electric vehicle is certainly the fear of low range and poor coverage of electric charging infrastructure, not only in Slovenia but also throughout Eastern and South-Eastern Europe. The business idea stems precisely from filling this market gap and at the same time brings exceptional opportunities in the near future (Profitable Venture, 2019).

The company will provide a high level of services in the field of powering electric cars throughout Slovenia, Eastern and South-Eastern Europe. The focus will be on building a distribution network of fast and automatic electric charging stations and charging systems. This is a service activity that will primarily deal with the installation of charging systems and the resale of electricity.

The electric vehicle market is growing very rapidly. **The percentage difference in purchased electric vehicles ** between 2017 and 2018 amounts to as much as 32.9%, which is almost 20 percentage points more than for vehicles with other types of propulsion (Best Selling Cars, 2019). The total number of vehicles purchased in the European Union (EU) area in 2018 already amounts to 384,052. The largest markets are, as expected, still the countries in the north, where the economic status of people is higher (Hirschey, 2018).

The largest increase was recorded by **Denmark , namely as much as 250%, followed by the Netherlands, Germany and Belgium (Best Selling Cars, 2019). The main market activities currently revolve around the sale of vehicles themselves and the distribution of energy stations, but we are also seeing the rise of so-called electric car sharing, where it is possible to rent a car for a short time or travel in it with other people (Vpsolar, 2019). Among the target customers, we primarily count ** petrol stations, which are either already thinking about such infrastructure or are not satisfied with the existing offer.

Intense negotiations and strong sales and lobbying approaches will be needed for such systems to be established in the business of some of the largest suppliers of petroleum derivatives. At the beginning, therefore, the focus will be on large petrol stations and their chains. The second larger group of buyers will be public car parks, shopping centre car parks and car parks in private or public ownership.

Establishing long-term business relationships and partnerships will also be key. In the third group, we classify smaller business premises, including: ** restaurants, inns, sports facilities and other business buildings**, whose nature of business is such that it includes customer parking in front of the premises (Profitable Venture, 2019). The company will be mostly financed from its own sources, that is, from savings and loans.

In the case of rapid growth, the company will be prepared to take on external sources of financing with the help of venture capital investment funds or business angels (ibid., 2019).