The project in five facts.
Challenge, approach and results.
The purpose of this diploma thesis was, during the intergenerational transition of company management, to design the future path of Lift, d. o. o., and with the help of market research on the satisfaction of existing customers and a business plan aimed at remedying the declining results of recent years, to ** redirect business performance** from a downward trend towards growth. They addressed the technical aspect of service delivery in the field of ** lift engineering**, which represents a special contribution from the mechanical engineering profession in the installation and servicing of lifts. The market research was conducted using questionnaire surveys. They reached the conclusion that their business idea could very well also be a business opportunity.
Problem
The purpose of this diploma thesis was, during the intergenerational transition of company management, to design the future path of Lift, d. o. o., and with the help of market research on the satisfaction of existing customers and a business plan aimed at remedying the declining results of recent years, to ** redirect business performance** from a downward trend towards growth.
Solution and Method
They addressed the technical aspect of service delivery in the field of lift engineering, which represents a special contribution from the mechanical engineering profession in the installation and servicing of lifts. The market research was conducted using questionnaire surveys. During the analysis of responses, they discovered that ** satisfaction with their work to date was satisfactory**, and they also obtained some welcome guidance for further improving relations between them and the users of their services, which was also incorporated into the business plan and the designed marketing and human resources strategy.
With a SWOT analysis of Lift, d. o. o., they examined their opportunities and obstacles appearing in the market, identified their main strengths and weaknesses in maintaining their market position and expanding it. They defined the specifics of their target group and key competitors. They designed a ** marketing strategy, assessed the ** scope of operations with a growth trend, planned additional employment, and on the basis of the prepared ** financial plan**, they determined the possible further growth and success of operations.
With the business plan of Lift, d. o. o., they thus shaped the future path of the company in the third decade of its existence.
Results
They reached the conclusion that their business idea could very well also be a business opportunity.
Module, programme and stories.
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