The project in five facts.
Challenge, approach and results.
The diploma thesis presents the growth process of the company Impedanca d. o. o., which was established in 2004 as a response to the ever-increasing global demand for electronic materials. The beginning of the diploma thesis provides a theoretical understanding of entrepreneurship in trade and its role in the national economy. The research work focused on understanding and exploring the possibilities of selling through an online shop. They found that the company has good prospects for growth based on the research and calculations conducted in this manner.
Problem
The diploma thesis presents the growth process of the company Impedanca d. o. o., which was established in 2004 as a response to the ever-increasing global demand for electronic materials. The beginning of the diploma thesis provides a theoretical understanding of entrepreneurship in trade and its role in the national economy.
Solution and Method
The research work focused on understanding and exploring the possibilities of selling through an online shop. The essential element and prerequisite for company growth, which must be focused upon, is the business plan, which ultimately tells us whether the idea of how to grow the company is rational and economically successful enough. The key factors that most influence the business plan are primarily market and competition analysis, SWOT analysis, pricing policy, financial plan, company objectives and its products or services.
Very strong emphasis is placed on the business plan, as it represents the conditions necessary for successful growth and operation of the company, as well as guidelines for the company's behaviour in the future (Cassar, 2004, 31).
Results
They found that the company has good prospects for growth based on the research and calculations conducted in this manner.
Module, programme and stories.
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