The project in five facts.
Challenge, approach and results.
GTR d. o. o. is a company from Gornja Radgona engaged in food production and the sale of alcoholic and non-alcoholic beverages. Due to its favourable location – in the town centre, along the regional road leading to neighbouring Austria, and based on identified demand for accommodation in the town – the owners of GTR d. o. o. came up with the idea of offering accommodation themselves, which would represent an additional offering and expansion of their own range. To verify whether their idea was viable, they decided to prepare a business plan, which is the subject of this diploma thesis. The final chapter of the diploma thesis describes their key findings.
Problem
GTR d. o. o. is a company from Gornja Radgona engaged in food production and the sale of alcoholic and non-alcoholic beverages. Due to its favourable location – in the town centre, along the regional road leading to neighbouring Austria, and based on identified demand for accommodation in the town – the owners of GTR d. o. o. came up with the idea of offering accommodation themselves, which would represent an additional offering and expansion of their own range.
Solution and Method
To verify whether their idea was viable, they decided to prepare a business plan, which is the subject of this diploma thesis. The diploma thesis comprises 5 main chapters. In the introduction, we present basic definitions of accommodation activities and tourism; we present the town of Gornja Radgona, located in the north-eastern part of Slovenia, not far from the border with Austria.
Furthermore, we present the purpose and objectives of the diploma thesis, its assumptions and limitations, and the research methods used. In the second chapter, we present the basic characteristics of the existing company GTR d. o. o. and its business vision, from which the idea of expanding its own offering stems. The third chapter presents a comprehensive business plan for Fratoria accommodation.
In it, we explain the conceptual design of the project and its market opportunity, market and competition analysis, financial plan, critical risks and identified problems and changes in the workplace that we anticipate will arise due to the expansion of the offering. The chapter also discusses the SWOT analysis and market objectives, planned forms of marketing communication, expected project objectives with the preparation of a profit and loss simulation, and the project implementation schedule.
Results
The final chapter of the diploma thesis describes their key findings. Based on the prepared business plan, it follows that the investment in implementing the business plan is relatively small, as a building already owned by the company is available. For the start, apart from a worker who will be employed for 20 hours and responsible for cleaning, we do not need new employees, which means the cost of wages will be minimal.
Due to their existing food and beverage offering, we believe that by offering accommodation they will also increase demand for food and beverages in their own restaurant. Based on the profit and loss simulation, we conclude that the expansion of the offering is viable, as according to the simulation, the profit and loss statement will be positive. We believe that their objectives and vision will continue to guide us on a path that will continue to bring us satisfied guests who will be happy to return.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Računovodstvo module or book a consultation.