The project in five facts.
Challenge, approach and results.
In the diploma thesis, a business plan was prepared for an already operating company engaged in insurance brokerage and marketing of insurance products. The company's task is to support insurance agents who collaborate with the company as contractual partners under service contracts or in one of the organisational forms of a company – sole proprietorship, limited liability company, or unlimited liability company. In the diploma thesis, the concept of entrepreneurship and network marketing is described with the help of professional literature, and the situation in the field of concluding insurance contracts and acquiring new agents is presented. The research part was carried out using an online survey.
Problem
In the diploma thesis, a business plan was prepared for an already operating company engaged in insurance brokerage and marketing of insurance products. The company's task is to support insurance agents who collaborate with the company as contractual partners under service contracts or in one of the organisational forms of a company – sole proprietorship, limited liability company, or unlimited liability company.
Results
In the diploma thesis, the concept of entrepreneurship and network marketing is described with the help of professional literature, and the situation in the field of concluding insurance contracts and acquiring new agents is presented. The research part was carried out using an online survey. With the business plan, objectives and strategies were defined, critical risks and problems were highlighted, and countermeasures were identified that will enable avoidance of anticipated problems.
With the business plan, it was demonstrated that despite the economic crisis, profit and successful business operations can be expected in the coming years.
Module, programme and stories.
Your diploma project for a real company.
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