The project in five facts.
Challenge, approach and results.
The diploma thesis was based on a business plan for the establishment of a start-up company, which was part of the examination in the Entrepreneurship module in the Commercial Assistant study programme, with an upgrade of market research. Through the analysis of responses to a questionnaire survey, they arrived at findings regarding the actual needs, motives, expectations and capabilities of their future customers or potential users of the offered personal services in the environment where the services would be provided, and how to most effectively bring the offer closer to them and successfully market it. On the basis of the business plan, conclusions from the marketing research and SWOT analysis, they determined in the diploma thesis the appropriateness of the entrepreneurial idea and the justification for establishing an independent company.
Solution and Method
The diploma thesis was based on a business plan for the establishment of a start-up company, which was part of the examination in the Entrepreneurship module in the Commercial Assistant study programme, with an upgrade of market research. The business plan is written on the basis of an entrepreneurial idea about registering an independent company, whose basic service activity would be ** pedicure and manicure; to date, these two activities have most often been merely ** supplementary activities in beauty salons. In the diploma thesis, they upgraded and expanded the business plan by using the knowledge and guidance acquired during their studies and professional literature.
They studied in more detail and added theoretical foundations of entrepreneurship with emphasis on service activities, characteristics of personal services and business planning. With the help of a questionnaire survey, they conducted ** marketing research**.
Results
Through the analysis of responses to the questionnaire survey, they arrived at findings regarding the actual needs, motives, expectations and capabilities of their future customers or potential users of the offered personal services in the environment where the services would be provided, and how to most effectively bring the offer closer to them and successfully market it. On the basis of the business plan, conclusions from the marketing research and SWOT analysis, they determined in the diploma thesis the appropriateness of the entrepreneurial idea and the justification for establishing an independent company.
The assertion that the newly established form of business entity will ensure social security, in the initial period for the independent entrepreneur who will be the holder of the activity and later, with favourable business results, for at least one employee, was confirmed in the diploma thesis.
Module, programme and stories.
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