BUSINESS PLAN FOR THE ESTABLISHMENT AND OPERATION OF LA LUNNA MASSAGE STUDIO

Recently, the number of small and medium-sized enterprises has been increasing, but many are doomed to failure from the very establishment, as numerous mistakes occur precisely during the establishment phase. Therefore, the diploma thesis focused on pre-establishment and establishment activities that are necessary for setting up a company.

Problem

Recently, the number of small and medium-sized enterprises has been increasing, but many are doomed to failure from the very establishment, as numerous mistakes occur precisely during the establishment phase. Therefore, the diploma thesis focused on pre-establishment and establishment activities that are necessary for setting up a company. In the diploma thesis, the advantages and disadvantages of a competing company were defined and the focus was directed towards the establishment phase, the entrepreneurial idea was defined, pre-establishment activities were examined, the establishment and development vision within the framework of company policy was defined, the mission, aims and fundamental objectives of the company were described, company strategies were defined, as well as programme-market areas and strategic business units.

With sales, procurement and cost forecasts in the business plan, the financial section of the business plan establishes that a business idea can also be a successful business opportunity in the first four years of operation. It can be assumed that a company can exist on the market and be successful only with successfully executed pre-establishment analyses and research. In the diploma thesis, we limit ourselves to planning at the level of company policy and strategic management and examine the establishment of small and medium-sized enterprises.

The establishment process is presented using a fictitious company, the massage salon 'La Lunna', whereby we proceed from the fact that massage salons are already well established and competition in this field is considerable.