Business Plan for the Establishment and Operation of the Računko plus d.o.o. Accounting Service

In the diploma thesis, with the help of a ** survey questionnaire** sent to randomly selected newly established companies in the Podravje region, they attempted to determine what the needs of newly established companies for accounting services are.

Solution and Method

In the diploma thesis, with the help of a ** survey questionnaire** sent to randomly selected newly established companies in the Podravje region, they attempted to determine what the needs of newly established companies for accounting services are. We were interested in whether they decide to ** manage accounting within their own company** by employing appropriate staff or whether they ** conclude contracts with accounting services** for the management of accounting services. They examined in more detail what those companies that do not have their own accounting department within their company expect from an accounting service, as these are their potential clients.

They also analysed which ethical principles of accountants entrepreneurs consider most important and whether they completely trust their accountants. They also wanted to find out on the basis of which criteria entrepreneurs decide on the selection of a particular accounting service. They also wanted to find out from entrepreneurs whether they would be interested in concrete cooperation with their accounting service.

The writing of the diploma thesis was designed in such a way that in the first part they briefly presented the concept of entrepreneurship, its positive and negative characteristics. They also studied guidelines on how to most sensibly embark on the entrepreneurial path and attempted to list the knowledge required by an accounting service. In the research part, they presented a ** practical example of market research** using a survey questionnaire, and subsequently presented and analysed the survey questionnaires.

They then compiled the business plan for their company and presented the business vision for the following four years. They studied the purpose, objectives and business strategy, analysed the market and competition, prepared a marketing strategy, pricing policy, and forecast of purchases and sales. They compiled the ** organisational structure** of the company, defined the business conditions, critical risks and finally the financial plan and implementation schedule.

In preparing the business plan, they took into account realistic forecasts. The objectives they defined at the beginning of the diploma thesis were achieved through its preparation. They presented the ** entrepreneurial idea** that the author of the diploma thesis has been considering for a long time, but until now has not decided to implement it. The financial part of the business plan shows that the ** choice of entrepreneurial idea is correct** and that it can be transformed into a good business opportunity.

However, one must be aware that a great deal of effort, commitment and diligence will need to be invested, especially in the first years. In developing the diploma thesis, she used the theoretical knowledge she acquired at Academia Institute of Technology Maribor, as well as the practical experience she gained throughout all the years of her employment. She sought professional knowledge in professional literature and internet sources.

In preparing the business plan, they used the business plan model that they became familiar with at Academia Institute of Technology Maribor in the entrepreneurship module.