Academia
Diploma thesis 2011finančni načrt · podjetništvo · poslovni načrt

BUSINESS PLAN FOR ESTABLISHING A HOME CARE COMPANY 'NELLI'

They studied entrepreneurship and business success of a start-up company in detail.

Danijela UrbancEkonomist · supervisor Franjo Šauperl · defence julij 2011
In brief

The project in five facts.

AuthorDanijela Urbanc
SupervisorFranjo Šauperl
Module—Ekonomist
Employer / clientAcademia
Year2011julij 2011
About the project

Challenge, approach and results.

In the diploma thesis, they applied the knowledge acquired at the short-cycle degree programme. They presented both positive and negative influences on business operations. They found that the idea of a company providing home care services is feasible, despite existing competition. The business plan is the most important document for a start-up company and serves as a guide for deciding on the establishment of the planned company, as well as for the initial period of the company's operations.

Solution and Method

In the diploma thesis, they applied the knowledge acquired at the short-cycle degree programme. They studied entrepreneurship and business success of a start-up company in detail. This is an idea they had been considering for some time, but until now had not had the courage and opportunity to verify it.

They assumed that due to the increasing economic crisis and consequently the decline in economic growth, which in recent years has brought us a large number of unemployed people, this could be a favourable business opportunity. The idea of establishing the company was born during the entrepreneurship module. They started with an imaginary company, which they expanded throughout the diploma thesis.

Through research and analysis of the domestic market, they identified the competition and assessed market opportunities. The market research was carried out through a survey. With the business plan and with the help of professional literature, they verified the possibilities and justification for establishing a company with home care services.

They evaluated the entrepreneurial idea, determined the company's strategy, all necessary resources, anticipated potential risks, personnel and operating conditions, and tested it as a business opportunity with the business plan.

Results

They presented both positive and negative influences on business operations. They found that the idea of a company providing home care services is feasible, despite existing competition. The business plan is the most important document for a start-up company and serves as a guide for deciding on the establishment of the planned company, as well as for the initial period of the company's operations.

Care for an elderly person at home
Diploma thesis

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