Business Planning for Accounting Activities in the Period 2009–2014 at MDS Jovanović & Javernik, d.o.o.

For quality and successful marketing of accounting services, it is necessary to treat them as quality products, which are defined within the 7P marketing mix framework by price, distribution, promotion, people as providers or clients, physical support and implementation. A company, in this case the accounting service MDS JOVANOVIĆ & JAVERNIK, d.o.o., can realise the marketing of its services in terms of business profit only on the basis of a well-researched and balanced external business environment, where SWOT analysis helps us, and an organised internal business environment, which we improve on the basis of research into existing clients' satisfaction with the company's services.

Problem

For quality and successful marketing of accounting services, it is necessary to treat them as quality products, which are defined within the 7P marketing mix framework by price, distribution, promotion, people as providers or clients, physical support and implementation. A company, in this case the accounting service MDS JOVANOVIĆ & JAVERNIK, d.o.o., can realise the marketing of its services in terms of business profit only on the basis of a well-researched and balanced external business environment, where SWOT analysis helps us, and an organised internal business environment, which we improve on the basis of research into existing clients' satisfaction with the company's services.

Business financial and business economic resources in terms of the company's ability to recognise its market advantages and challenges in business competition with competitors and eliminate weaknesses or avoid threats, whilst simultaneously improving its service offering, are revealed to us by the business plan.